In this paper, we explore how individuals are racialized in the context of diversity management. We show that racist discriminatory structures are already embedded in the identity categories and subjectivation processes that diversity management indicates. People, categorized as migrants or foreigners therefore remain structurally disadvantaged, since they have to carry a double burden of subjectivation: On the one hand, they have to perform an ethnic-cultural subjectivity, being expected to carry an ethnic-cultural potential. On the other hand, they have to fit in the norm of homo oeconomicus as ideal subject that underlies the economic and public sphere. The result of this double burden is an extra work, we label with a specific term: ‘racifying labor’.