TY - JOUR

T1 - How to plan as a small scale business owner

T2 - Psychological process characteristics of action strategies and success

AU - Frese, Michael

AU - Van Gelderen, Marco

AU - Ombach, Michael

PY - 2000/4

Y1 - 2000/4

N2 - A theoretical analysis of individual-level planning and action strategies used by small business owners/managers distinguishes five different strategic approaches: Complete (top-down) Planning, Critical Point, Opportunistic, Reactive, and Routine/Habit. Research on 80 owners of small start-up firms in the Netherlands showed that, as hypothesized, a Reactive Strategy was negatively related to firm success, while a Critical Point Strategy was positively related. The combination of Critical Point and Opportunistic strategies appeared most successful and the combination of Opportunistic and Reactive was found to be least successful.

AB - A theoretical analysis of individual-level planning and action strategies used by small business owners/managers distinguishes five different strategic approaches: Complete (top-down) Planning, Critical Point, Opportunistic, Reactive, and Routine/Habit. Research on 80 owners of small start-up firms in the Netherlands showed that, as hypothesized, a Reactive Strategy was negatively related to firm success, while a Critical Point Strategy was positively related. The combination of Critical Point and Opportunistic strategies appeared most successful and the combination of Opportunistic and Reactive was found to be least successful.

KW - Business psychology

UR - http://www.scopus.com/inward/record.url?scp=0034340634&partnerID=8YFLogxK

M3 - Journal articles

AN - SCOPUS:0034340634

VL - 38

SP - 1

EP - 18

JO - Journal of Small Business Management

JF - Journal of Small Business Management

SN - 0047-2778

IS - 2

ER -