How Founders Harness Tensions in Hybrid Venture Development
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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in: Business and Society, 15.06.2024.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - How Founders Harness Tensions in Hybrid Venture Development
AU - Munoz, Pablo
AU - Farny, Steffen
AU - Kibler, Ewald
AU - Salmivaara, Virva
PY - 2024/6/15
Y1 - 2024/6/15
N2 - Although the simultaneous presence of multiple ambitions is inherent inhybrid venturing, pursuing social and/or environmental missions whilesecuring commercial viability can generate ambivalence among stakeholders.In this study, we draw on the notion of “holism” to show how venturefounders both embrace tensioned ambitions and sustain hybridity duringcritical venture development phases. Based on 6 years of data on The People’sSupermarket in the United Kingdom, we identify three distinct practices—fantasizing, bartering, and conjuring—used by founders to harness tensionsproductively, without compromising their venture’s multiple ambitions.These practices demonstrate the founders’ ability to maintain a venture’shybrid nature throughout the ideation, organizational, and scale-up phases,thereby shedding light on the application of “holism” within the realm ofhybrid venturing.
AB - Although the simultaneous presence of multiple ambitions is inherent inhybrid venturing, pursuing social and/or environmental missions whilesecuring commercial viability can generate ambivalence among stakeholders.In this study, we draw on the notion of “holism” to show how venturefounders both embrace tensioned ambitions and sustain hybridity duringcritical venture development phases. Based on 6 years of data on The People’sSupermarket in the United Kingdom, we identify three distinct practices—fantasizing, bartering, and conjuring—used by founders to harness tensionsproductively, without compromising their venture’s multiple ambitions.These practices demonstrate the founders’ ability to maintain a venture’shybrid nature throughout the ideation, organizational, and scale-up phases,thereby shedding light on the application of “holism” within the realm ofhybrid venturing.
KW - Entrepreneurship
KW - ambivalence
KW - Holism
KW - Sustainability sciences, Management & Economics
KW - social enterprise
U2 - 10.1177/00076503241255483
DO - 10.1177/00076503241255483
M3 - Journal articles
JO - Business and Society
JF - Business and Society
SN - 0007-6503
ER -