How Founders Harness Tensions in Hybrid Venture Development
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In: Business and Society, Vol. 63, No. 8, 11.2024, p. 1842-1886.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - How Founders Harness Tensions in Hybrid Venture Development
AU - Munoz, Pablo
AU - Farny, Steffen
AU - Kibler, Ewald
AU - Salmivaara, Virva
N1 - Publisher Copyright: © The Author(s) 2024.
PY - 2024/11
Y1 - 2024/11
N2 - Although the simultaneous presence of multiple ambitions is inherent inhybrid venturing, pursuing social and/or environmental missions whilesecuring commercial viability can generate ambivalence among stakeholders.In this study, we draw on the notion of “holism” to show how venturefounders both embrace tensioned ambitions and sustain hybridity duringcritical venture development phases. Based on 6 years of data on The People’sSupermarket in the United Kingdom, we identify three distinct practices—fantasizing, bartering, and conjuring—used by founders to harness tensionsproductively, without compromising their venture’s multiple ambitions.These practices demonstrate the founders’ ability to maintain a venture’shybrid nature throughout the ideation, organizational, and scale-up phases,thereby shedding light on the application of “holism” within the realm ofhybrid venturing.
AB - Although the simultaneous presence of multiple ambitions is inherent inhybrid venturing, pursuing social and/or environmental missions whilesecuring commercial viability can generate ambivalence among stakeholders.In this study, we draw on the notion of “holism” to show how venturefounders both embrace tensioned ambitions and sustain hybridity duringcritical venture development phases. Based on 6 years of data on The People’sSupermarket in the United Kingdom, we identify three distinct practices—fantasizing, bartering, and conjuring—used by founders to harness tensionsproductively, without compromising their venture’s multiple ambitions.These practices demonstrate the founders’ ability to maintain a venture’shybrid nature throughout the ideation, organizational, and scale-up phases,thereby shedding light on the application of “holism” within the realm ofhybrid venturing.
KW - Entrepreneurship
KW - ambivalence
KW - Holism
KW - Sustainability sciences, Management & Economics
KW - social enterprise
UR - http://www.scopus.com/inward/record.url?scp=85192273450&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/09470c89-69a3-3a34-8a9e-1326ab1ed176/
U2 - 10.1177/00076503241255483
DO - 10.1177/00076503241255483
M3 - Journal articles
VL - 63
SP - 1842
EP - 1886
JO - Business and Society
JF - Business and Society
SN - 0007-6503
IS - 8
ER -