This article explores Citizen Entrepreneurship (CE) as a powerful tool for addressing global challenges through local action, particularly in the context of the COVID-19 pandemic. Focusing on the #WirvsVirus project in Germany, the study analyzes the theoretical underpinnings, practical applications, and future implications of CE. Key elements such as collective efficacy, proximity, and user-producer identities are discussed, offering a comprehensive framework for understanding CE’s role in fostering social innovation and community resilience.