Das Konzept "Dialog" in der Werbung: Eine Textstrategie zwischen Mündlichkeit und Schriftlichkeit

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschung

Authors

  • Stephan Stein
OriginalspracheDeutsch
ZeitschriftJahrbuch der ungarischen Germanistik
Seiten (von - bis)217-246
Anzahl der Seiten30
ISSN1217-0216
PublikationsstatusErschienen - 2004

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  2. Institutional mirror versus substitute: How regulations affect explicit CSR motivation
  3. Cognitive aspects of noise sensitivity
  4. Probing turbulent superstructures in Rayleigh-Bénard convection by Lagrangian trajectory clusters
  5. Updating company law
  6. A Dual Kalman Filter to Identify Parameters of a Permanent Magnet Synchronous Motor
  7. Productivity and the product scope of multi-product firms:
  8. Applying the ecosystem services framework to pasture-based livestock farming systems in Europe
  9. Monitoring networking between higher education institutions and regional actors
  10. Gender in Trouble
  11. Accounting for Eco-Efficiency
  12. Trust Centrality in Online Social Networks
  13. A world of abundance
  14. The effects of hybrid order processing strategies on economic and logistic objectives
  15. Developing key competencies for sustainable development in higher education
  16. Effect of the gap width in AZ31 magnesium alloy joints obtained by friction stir welding
  17. Challenges in Education A Deweyan Assessment of AI Technologies in the Classroom
  18. Guided Internet-based vs. face-to-face cognitive behavior therapy for psychiatric and somatic disorders
  19. Happy just because. A cross-cultural study on subjective wellbeing in three Indigenous societies
  20. Occurrence and Air-sea exchange of phthalates in the Arctic
  21. On anisotropic tensile mechanical behavior of Al-Cu-Li AA2198 alloy under different ageing conditions
  22. Influence of strontium, silicon and calcium additions on the properties of the AM50 alloy
  23. Working time dimensions and well-being
  24. Interventionen im Datenraum
  25. Special issue: Frameworks for Sustainability Management
  26. Scenes of Empowerment: Virtual Racial Diversity and Digital Divides
  27. Application of non-target analysis with LC-HRMS for the monitoring of raw and potable water
  28. Responsibility and Economics
  29. Whistle-Blowing heißt nicht: "verpfeifen"
  30. Imagining ways forward
  31. Systemic aspects of auditory interactive art in the public sphere.