Das Konzept "Dialog" in der Werbung: Eine Textstrategie zwischen Mündlichkeit und Schriftlichkeit

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschung

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Das Konzept "Dialog" in der Werbung: Eine Textstrategie zwischen Mündlichkeit und Schriftlichkeit. / Stein, Stephan.
in: Jahrbuch der ungarischen Germanistik, 2004, S. 217-246.

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschung

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Bibtex

@article{9f836ee66a5c43db8ed4fed751748c10,
title = "Das Konzept {"}Dialog{"} in der Werbung: Eine Textstrategie zwischen M{\"u}ndlichkeit und Schriftlichkeit",
keywords = "Didaktik der deutschen Sprache",
author = "Stephan Stein",
year = "2004",
language = "Deutsch",
pages = "217--246",
journal = "Jahrbuch der ungarischen Germanistik",
issn = "1217-0216",
publisher = "Gondolat Kiad{\'o}i",

}

RIS

TY - JOUR

T1 - Das Konzept "Dialog" in der Werbung

T2 - Eine Textstrategie zwischen Mündlichkeit und Schriftlichkeit

AU - Stein, Stephan

PY - 2004

Y1 - 2004

KW - Didaktik der deutschen Sprache

M3 - Zeitschriftenaufsätze

SP - 217

EP - 246

JO - Jahrbuch der ungarischen Germanistik

JF - Jahrbuch der ungarischen Germanistik

SN - 1217-0216

ER -

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