Value, values, symbols and outcomes
Research output: Journal contributions › Scientific review articles › Research
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Value, values, symbols and outcomes. / Domegan, Christine; Haase, Michaela; Kim, Harris et al.
In: Marketing Theory, Vol. 12, No. 2, 01.06.2012, p. 207-211.Research output: Journal contributions › Scientific review articles › Research
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TY - JOUR
T1 - Value, values, symbols and outcomes
AU - Domegan, Christine
AU - Haase, Michaela
AU - Kim, Harris
AU - van den Heuvel, Willem Jan
AU - Kelleher, Carol
AU - Maglio, Paul P.
AU - Meynhardt, Timo
AU - Ordanini, Andrea
AU - Peñaloza, Lisa
PY - 2012/6/1
Y1 - 2012/6/1
N2 - This essay provides an overview of the contemporary academic discourse and challenges regarding the role of values and valuations in service. Situating service within the larger socio-economic networks brings to the fore the plurality of values and the recognition that value creation is (both) a social and market activity. This raises important questions regarding the role of symbols, the nature of outcomes and the processes of valuing as they come together in markets, in organizations and in other social domains. The essay then prioritizes a number of interdisciplinary research opportunities that relate market exchange to social exchange, emphasize the collaborative nature of value creation among particular agents, and examine the impacts of such value co-creation across specific market, social and environmental domains.
AB - This essay provides an overview of the contemporary academic discourse and challenges regarding the role of values and valuations in service. Situating service within the larger socio-economic networks brings to the fore the plurality of values and the recognition that value creation is (both) a social and market activity. This raises important questions regarding the role of symbols, the nature of outcomes and the processes of valuing as they come together in markets, in organizations and in other social domains. The essay then prioritizes a number of interdisciplinary research opportunities that relate market exchange to social exchange, emphasize the collaborative nature of value creation among particular agents, and examine the impacts of such value co-creation across specific market, social and environmental domains.
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=84862990165&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/b59e7f23-178b-36d5-a3b8-77b0b3a4f975/
U2 - 10.1177/1470593111429515
DO - 10.1177/1470593111429515
M3 - Scientific review articles
VL - 12
SP - 207
EP - 211
JO - Marketing Theory
JF - Marketing Theory
SN - 1470-5931
IS - 2
ER -