Value, values, symbols and outcomes

Research output: Journal contributionsScientific review articlesResearch

Authors

  • Christine Domegan
  • Michaela Haase
  • Harris Kim
  • Willem Jan van den Heuvel
  • Carol Kelleher
  • Paul P. Maglio
  • Timo Meynhardt
  • Andrea Ordanini
  • Lisa Peñaloza
This essay provides an overview of the contemporary academic discourse and challenges regarding the role of values and valuations in service. Situating service within the larger socio-economic networks brings to the fore the plurality of values and the recognition that value creation is (both) a social and market activity. This raises important questions regarding the role of symbols, the nature of outcomes and the processes of valuing as they come together in markets, in organizations and in other social domains. The essay then prioritizes a number of interdisciplinary research opportunities that relate market exchange to social exchange, emphasize the collaborative nature of value creation among particular agents, and examine the impacts of such value co-creation across specific market, social and environmental domains.
Original languageEnglish
JournalMarketing Theory
Volume12
Issue number2
Pages (from-to)207-211
Number of pages5
ISSN1470-5931
DOIs
Publication statusPublished - 01.06.2012
Externally publishedYes

DOI

Recently viewed

Researchers

  1. Oliver Mock

Publications

  1. Where Are the Organizations? Accounting for the Fluidity and Ambiguity of Organizing in the Arts
  2. An Analysis of Methane Mitigation as a Response to Climate Change
  3. Article 28 Relationship with Existing International Conventions
  4. 2D QSAR of PPARγ agonist binding and transactivation.
  5. The Upcycle
  6. Effects of Chronic Static Stretching on Maximal Strength and Muscle Hypertrophy
  7. Experimental and Numerical Investigation of the Forming Zone in Dieless Wire Drawing Process of Thin Biometallic Wires
  8. For the good of the people: establishing public value creation as an objective for sustainable entrepreneurship policy
  9. Precipitation Kinetics of AA6082: An Experimental and Numerical Investigation
  10. Loopdiver
  11. Uncovering ecosystem service bundles through social preferences
  12. „Das ewig Dauernde in uns“. Immanenz und Transzendenz in Stifters Nachsommer
  13. Innovativeness and initiative as mediators between achievement orientation and venture performance
  14. Evaluation and sustaining factors of machidukuri groups organized in relation with the 'hope plan'
  15. The link between audit committees, corporate governance quality and firm performance
  16. Comparing U.S. and German Cost Accounting Methods
  17. Taking Stock
  18. "Wer sieht was?" und "Wer berührt wen?"
  19. Photochemistry of 2,2', 4,4', %,5'-hexabde (BDE-153) in THF and adsorbed on SiO2
  20. A hypersingular integral equation for the floating body problem
  21. The recent double paradigm shift in restoration ecology
  22. LCSA in the regions - state of the art, mainstreaming conditions and upscaling approaches
  23. Design of a Master of Science Sustainable Chemistry
  24. A holistic approach to expatriate management
  25. Context, contexts and appropriateness
  26. Mythos
  27. It's Not What You Know, It's How You Use It
  28. Demarcating New Borders: Transnational Migration and New Educational Governance