Marketing Theory, 1470-5931

Journal

  1. 2012
  2. Published

    Value, values, symbols and outcomes

    Domegan, C., Haase, M., Kim, H., van den Heuvel, W. J., Kelleher, C., Maglio, P. P., Meynhardt, T., Ordanini, A. & Peñaloza, L., 01.06.2012, In : Marketing Theory. 12, 2, p. 207-211 5 p.

    Research output: Journal contributionsScientific review articlesResearch