Marketing Theory, 1470-5931
Journal
1 - 1 out of 1Page size: 10
- 2012
Value, values, symbols and outcomes
Domegan, C., Haase, M., Kim, H., van den Heuvel, W. J., Kelleher, C., Maglio, P. P., Meynhardt, T., Ordanini, A. & Peñaloza, L., 01.06.2012, In: Marketing Theory. 12, 2, p. 207-211 5 p.Research output: Journal contributions › Scientific review articles › Research