To Row Together or Paddle One's Own Canoe? Simulating Strategies to Spur Digital Platform Growth
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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ECIS 2019 Proceedings. Atlanta: AIS eLibrary, 2019.
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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T1 - To Row Together or Paddle One's Own Canoe? Simulating Strategies to Spur Digital Platform Growth
AU - Mikolon, Jan
AU - Hoffmann, David
AU - Greulich, Malte
AU - Werner, Matthias
N1 - Conference code: 27
PY - 2019
Y1 - 2019
N2 - This study provides a novel perspective on digital platform dynamics by applying a stochastic cellular automaton (CA) as a promising instrument of inquiry to investigate the impact of social and technical openness on platform growth. Owing to the dynamism of digital platforms caused by technological complexity, network effects, and developer-level factors, there is limited under-standing of how early-stage platform owners can successfully sustain platform growth. Research suggests two growth strategies: Adjusting the openness of technical platform resources and gov-erning the developers’ accessibility of the distribution channel. Based on experiments that lev-erage a stochastic CA, we show that platform growth can be achieved through three disparate growth strategy configurations. Our paper contributes to research by synthesizing the technolo-gy, market, and individual levels of platform growth analyses through a novel methodological account, and by offering theoretical propositions for future research. Our results can guide platform owners to scrutinize their growth strategies.
AB - This study provides a novel perspective on digital platform dynamics by applying a stochastic cellular automaton (CA) as a promising instrument of inquiry to investigate the impact of social and technical openness on platform growth. Owing to the dynamism of digital platforms caused by technological complexity, network effects, and developer-level factors, there is limited under-standing of how early-stage platform owners can successfully sustain platform growth. Research suggests two growth strategies: Adjusting the openness of technical platform resources and gov-erning the developers’ accessibility of the distribution channel. Based on experiments that lev-erage a stochastic CA, we show that platform growth can be achieved through three disparate growth strategy configurations. Our paper contributes to research by synthesizing the technolo-gy, market, and individual levels of platform growth analyses through a novel methodological account, and by offering theoretical propositions for future research. Our results can guide platform owners to scrutinize their growth strategies.
KW - Business informatics
UR - https://publikationen.bibliothek.kit.edu/1000121080
M3 - Article in conference proceedings
BT - ECIS 2019 Proceedings
PB - AIS eLibrary
CY - Atlanta
T2 - 27th European Conference on Information Systems: Information Systems for a Sharing Society - ECIS 2019
Y2 - 8 June 2019 through 14 June 2019
ER -