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The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Authors

This chapter examines the importance and development of competitive advantages amongst ecopreneurial firms, by examing 64 enterprises in Germany, Austria and Switzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to its core business, and they are also market leaders in special segments for ecological products or services...
Original languageEnglish
Title of host publicationMaking Ecopreneurs : Developing Sustainable Entrepreneurship
EditorsMichael Schaper
Number of pages14
Place of PublicationAldershot
PublisherAshgate Publishing Limited
Publication date2005
Pages174-187
ISBN (print)978-0754644910, 075464491X
Publication statusPublished - 2005

Other publications by the same author(s)

Gütermarktorientiertes Umweltmanagement

Petersen, H. & Schaltegger, S., 2000, Wirtschaftswissenschaften. Schaltegger, S. (ed.). Berlin: Springer, p. 169-196 28 p. (Studium der Umweltwissenschaften; vol. 4493).

Research output: Contributions to collected editions/works › Chapter › peer-review

Interessenpolitisch orientiertes Umweltmanagement

Schaltegger, S. & Petersen, H., 2000, Wirtschaftswissenschaften. Schaltegger, S. (ed.). Berlin: Springer, p. 197-223 27 p. (Studium der Umweltwissenschaften).

Research output: Contributions to collected editions/works › Chapter › peer-review

Unternehmerische Freiheit endogen verwirklichen

Petersen, H., 2017, Unternehmen der Gesellschaft : Interdisziplinäre Beiträge zu einer kritischen Theorie des Unternehmens . F. U. U. G. O. (ed.). Marburg: Metropolis Verlag, p. 205-230 26 p. (Theorie der Unternehmung; vol. 65).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Corporate Social Responsibility und Corporate Sustainability - gesellschafts- und zukunftsfähig durch Nachhaltigkeitsmarketing

Petersen, H. & Schaltegger, S., 2016, Die 10 wichtigsten Zukunftsthemen im Marketing. Stumpf, M. (ed.). Freiburg: Haufe Mediengruppe, p. 81-117 37 p.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Welche Freiheit brauchen Unternehmer?

Dierksmeier, C. & Petersen, H., 2016, In: Forum Wirtschaftsethik. 24, 2, p. 3-8 6 p.

Research output: Journal contributions › Journal articles › Research › peer-review

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