The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
Authors
This chapter examines the importance and development of competitive advantages amongst ecopreneurial firms, by examing 64 enterprises in Germany, Austria and Switzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to its core business, and they are also market leaders in special segments for ecological products or services...
| Original language | English |
|---|---|
| Title of host publication | Making Ecopreneurs : Developing Sustainable Entrepreneurship |
| Editors | Michael Schaper |
| Number of pages | 14 |
| Place of Publication | Aldershot |
| Publisher | Ashgate Publishing Limited |
| Publication date | 2005 |
| Pages | 174-187 |
| ISBN (Print) | 978-0754644910, 075464491X |
| Publication status | Published - 2005 |
- Sustainability sciences, Management & Economics