The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability

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Authors

This chapter examines the importance and development of competitive advantages amongst ecopreneurial firms, by examing 64 enterprises in Germany, Austria and Switzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to its core business, and they are also market leaders in special segments for ecological products or services...
Original languageEnglish
Title of host publicationMaking Ecopreneurs : Developing Sustainable Entrepreneurship
EditorsMichael Schaper
Number of pages14
Place of PublicationAldershot
PublisherAshgate Publishing Limited
Publication date2005
Pages174-187
ISBN (print)978-0754644910, 075464491X
Publication statusPublished - 2005