Moser, A. K. & Naderer, G.,
2016,
Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. Jaworski, B. & Morgan, N. (eds.).
American Marketing Association,
p. H-12 1 p. (AMA educators' proceedings; vol. 27).
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review