Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior

Matthias Holzer; Verena  Batt; Manfred Bruhn

Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Standard

Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior. / Holzer, Matthias; Batt, Verena ; Bruhn, Manfred.
Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. American Marketing Association, 2015. p. 37-40 ( AMA educators proceedings; Vol. 26).

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Harvard

Holzer, M, Batt, V & Bruhn, M 2015, Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior. in Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. AMA educators proceedings, vol. 26, American Marketing Association, pp. 37-40, American Marketing Association Summer educators conference - AMA 2015, Chicago, Illinois, United States, 14.08.15.

APA

Holzer, M., Batt, V., & Bruhn, M. (2015). Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior. In Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight (pp. 37-40). ( AMA educators proceedings; Vol. 26). American Marketing Association.

Vancouver

Holzer M, Batt V, Bruhn M. Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior. In Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. American Marketing Association. 2015. p. 37-40. ( AMA educators proceedings).

Bibtex

@inbook{d2734749b2b14e97b91b8a83da96d3cc,

title = "Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior",

keywords = "Management studies",

author = "Matthias Holzer and Verena Batt and Manfred Bruhn",

year = "2015",

language = "English",

isbn = "9781510815865",

series = " AMA educators proceedings",

publisher = "American Marketing Association",

pages = "37--40",

booktitle = "Proceedings of the Summer Conference of the American Marketing Association (AMA)",

address = "United States",

note = "American Marketing Association Summer educators conference - AMA 2015 : Improving Business Practice Through Marketing Insight, AMA 2015 ; Conference date: 14-08-2015 Through 16-08-2015",

url = "https://www.ama.org/listings/2014/10/10/summer-ama-2015/",

}

RIS

TY - CHAP

T1 - Quality of External Communications from the Employee's Perspective

T2 - American Marketing Association Summer educators conference - AMA 2015

AU - Holzer, Matthias

AU - Batt, Verena

AU - Bruhn, Manfred

PY - 2015

Y1 - 2015

KW - Management studies

UR - https://www.proceedings.com/content/028/028684webtoc.pdf

M3 - Article in conference proceedings

SN - 9781510815865

T3 - AMA educators proceedings

SP - 37

EP - 40

BT - Proceedings of the Summer Conference of the American Marketing Association (AMA)

PB - American Marketing Association

Y2 - 14 August 2015 through 16 August 2015

ER -

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Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Investigating the Dual Role of Price on Consumers’ Purchase Intentions of Hedonic versus Utilitarian Products: An Abstract

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Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review