Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Standard

Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior. / Holzer, Matthias; Batt, Verena ; Bruhn, Manfred.
Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. American Marketing Association, 2015. p. 37-40 ( AMA educators proceedings; Vol. 26).

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Harvard

Holzer, M, Batt, V & Bruhn, M 2015, Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior. in Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. AMA educators proceedings, vol. 26, American Marketing Association, pp. 37-40, American Marketing Association Summer educators conference - AMA 2015, Chicago, Illinois, United States, 14.08.15.

APA

Holzer, M., Batt, V., & Bruhn, M. (2015). Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior. In Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight (pp. 37-40). ( AMA educators proceedings; Vol. 26). American Marketing Association.

Vancouver

Holzer M, Batt V, Bruhn M. Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior. In Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. American Marketing Association. 2015. p. 37-40. ( AMA educators proceedings).

Bibtex

@inbook{d2734749b2b14e97b91b8a83da96d3cc,
title = "Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior",
keywords = "Management studies",
author = "Matthias Holzer and Verena Batt and Manfred Bruhn",
year = "2015",
language = "English",
isbn = "9781510815865",
series = " AMA educators proceedings",
publisher = "American Marketing Association",
pages = "37--40",
booktitle = "Proceedings of the Summer Conference of the American Marketing Association (AMA)",
address = "United States",
note = "American Marketing Association Summer educators conference - AMA 2015 : Improving Business Practice Through Marketing Insight, AMA 2015 ; Conference date: 14-08-2015 Through 16-08-2015",
url = "https://www.ama.org/listings/2014/10/10/summer-ama-2015/",

}

RIS

TY - CHAP

T1 - Quality of External Communications from the Employee's Perspective

T2 - American Marketing Association Summer educators conference - AMA 2015

AU - Holzer, Matthias

AU - Batt, Verena

AU - Bruhn, Manfred

PY - 2015

Y1 - 2015

KW - Management studies

UR - https://www.proceedings.com/content/028/028684webtoc.pdf

M3 - Article in conference proceedings

SN - 9781510815865

T3 - AMA educators proceedings

SP - 37

EP - 40

BT - Proceedings of the Summer Conference of the American Marketing Association (AMA)

PB - American Marketing Association

Y2 - 14 August 2015 through 16 August 2015

ER -

Recently viewed

Publications

  1. 5. Workshop Umweltinformatik zwischen Nachhaltigkeit und Wandel (UINW 2017)
  2. Simulation of stresses during casting of binary magnesium-aluminum alloys
  3. Implications of Material Flow Cost Accounting for Life Cycle Engineering
  4. Einheitlich, übersichtlich, transparent: Zur Reform der Parteienfinanzierung
  5. A System for Clearance Measurement of Bearings before and after Assembling
  6. Gaussian processes for dispatching rule selection in production scheduling
  7. An analytical approach to evaluating nonmonotonic functions of fuzzy numbers
  8. Thermo-mechanical processing of aluminum profiles subsequent to hot extrusion
  9. Compression creep at 240°C of extruded magnesium alloys containing gadolinium
  10. Improving the identification of mismatches in ecosystem services assessments
  11. Interference of magnesium corrosion with tetrazolium-based cytotoxicity assays
  12. Extrusion benchmark 2009 experimental analysis of deflection in extrusion dies
  13. Die Kooperationsbeziehung zwischen freien Journalisten und ihren Auftraggebern
  14. A plea for a behavioural approach in the science of human resources management
  15. The Influence of Wall Thickness on Hollow Lateral Extrusion of Tubular Billets
  16. Distortion related aspects of cold forging as part of the manufacturing process
  17. Mechanical behaviour and corrosion performance of thin film magnesium WE alloys
  18. Virtuelle Organisationen unter besonderer Berücksichtigung kultureller Barrieren
  19. Influence of cerium on the formation of micro-galvanic corrosion elements of AZ91
  20. Safeguards, financing, and employment in Chinese infrastructure projects in Africa