Pivot to Persevere: Temporary Pivots as a Response to Exogenous Shocks
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In: Schmalenbach Journal of Business Research (SBuR), Vol. 76, No. 1, 03.2024, p. 113-149.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Pivot to Persevere
T2 - Temporary Pivots as a Response to Exogenous Shocks
AU - Scheve, Clara
AU - Reihlen, Markus
AU - Gegenhuber, Thomas
N1 - Publisher Copyright: © The Author(s) 2024.
PY - 2024/3
Y1 - 2024/3
N2 - Despite much progress in the research on pivots as a response to crisis, the nature of temporary pivots remains unclear. This article investigates how a venture responded to the challenges of the COVID-19 pandemic by performing a temporary pivot. Drawing on an inductive, longitudinal case study of the fast-growing young venture “Gazelle,” we developed a process model of temporary pivots that encompasses three phases: what evokes a temporary pivot; how it is enacted; and what effects it has on the venture. Our findings suggest that temporary pivots require effectual decision-making and the reversibility of changes made. Our research contributes to the growing literature on pivoting by conceptualizing the temporary pivot as a short-term entrepreneurial response to exogenous shocks and part of a long-term strategy of perseverance.
AB - Despite much progress in the research on pivots as a response to crisis, the nature of temporary pivots remains unclear. This article investigates how a venture responded to the challenges of the COVID-19 pandemic by performing a temporary pivot. Drawing on an inductive, longitudinal case study of the fast-growing young venture “Gazelle,” we developed a process model of temporary pivots that encompasses three phases: what evokes a temporary pivot; how it is enacted; and what effects it has on the venture. Our findings suggest that temporary pivots require effectual decision-making and the reversibility of changes made. Our research contributes to the growing literature on pivoting by conceptualizing the temporary pivot as a short-term entrepreneurial response to exogenous shocks and part of a long-term strategy of perseverance.
KW - Crisis response
KW - Exogenous shock
KW - Exploratory perseverance
KW - Temporary pivot
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=85183019346&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/a0d038c1-74d6-3af4-b268-549f42e27c2e/
U2 - 10.1007/s41471-023-00177-9
DO - 10.1007/s41471-023-00177-9
M3 - Journal articles
AN - SCOPUS:85183019346
VL - 76
SP - 113
EP - 149
JO - Schmalenbach Journal of Business Research (SBuR)
JF - Schmalenbach Journal of Business Research (SBuR)
SN - 0341-2687
IS - 1
ER -