TY - JOUR

T1 - Pivot to Persevere

T2 - Temporary Pivots as a Response to Exogenous Shocks

AU - Scheve, Clara

AU - Reihlen, Markus

AU - Gegenhuber, Thomas

N1 - Funding Information: The research leading to these results partially received funding from the European Regional Development Fund (ERDF) under Grant Agreement No. ZW7-85037635. Publisher Copyright: © The Author(s) 2024.

PY - 2024/3

Y1 - 2024/3

N2 - Despite much progress in the research on pivots as a response to crisis, the nature of temporary pivots remains unclear. This article investigates how a venture responded to the challenges of the COVID-19 pandemic by performing a temporary pivot. Drawing on an inductive, longitudinal case study of the fast-growing young venture “Gazelle,” we developed a process model of temporary pivots that encompasses three phases: what evokes a temporary pivot; how it is enacted; and what effects it has on the venture. Our findings suggest that temporary pivots require effectual decision-making and the reversibility of changes made. Our research contributes to the growing literature on pivoting by conceptualizing the temporary pivot as a short-term entrepreneurial response to exogenous shocks and part of a long-term strategy of perseverance.

AB - Despite much progress in the research on pivots as a response to crisis, the nature of temporary pivots remains unclear. This article investigates how a venture responded to the challenges of the COVID-19 pandemic by performing a temporary pivot. Drawing on an inductive, longitudinal case study of the fast-growing young venture “Gazelle,” we developed a process model of temporary pivots that encompasses three phases: what evokes a temporary pivot; how it is enacted; and what effects it has on the venture. Our findings suggest that temporary pivots require effectual decision-making and the reversibility of changes made. Our research contributes to the growing literature on pivoting by conceptualizing the temporary pivot as a short-term entrepreneurial response to exogenous shocks and part of a long-term strategy of perseverance.

KW - Crisis response

KW - Exogenous shock

KW - Exploratory perseverance

KW - Temporary pivot

KW - Management studies

UR - http://www.scopus.com/inward/record.url?scp=85183019346&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/a0d038c1-74d6-3af4-b268-549f42e27c2e/

U2 - 10.1007/s41471-023-00177-9

DO - 10.1007/s41471-023-00177-9

M3 - Journal articles

AN - SCOPUS:85183019346

VL - 76

SP - 113

EP - 149

JO - Schmalenbach Journal of Business Research (SBuR)

JF - Schmalenbach Journal of Business Research (SBuR)

SN - 0341-2687

IS - 1

ER -