Nonverbale Kommunikation in der Fernsehwerbung

Research output: Books and anthologiesMonographsResearch

Authors

Original languageGerman
Place of PublicationHeidelberg
PublisherPhysica-Verlag
Number of pages302
ISBN (print)978-37908-0438-6
Publication statusPublished - 1989
Externally publishedYes

Publication series

NameKonsum und Verhalten
PublisherBehrens, G., Hildebrandt, L., Kaas, K.P., Kroeber-Riel, W., Neibecker, B., Trommsdorff, V., Weinberg, P.
Volume22
ISSN (Print)0176-9235