Narrative approach to futures: Future-oriented perspective to responsible digital transformation

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Authors

Responsible digital transformation (RDT) involves future-oriented strategizing. The key notion: organizations use digital technology to transform and create responsible futures. Scholars emphasized the importance of future-oriented research to theorize how we can create a better world. Nevertheless, we see little empirical work that takes a future-oriented perspective on digital transformation (DT) or specifically RDT. Since organizational actors often tell imagined futures in narrative form, we develop and illustrate narrative approach to futures as an empirical approach for studying future-orientation in DT. Thus, we synthesize existing work to develop narrative approach to futures and illustrate this approach in a single case study of Greenpeace’s RDT. We contribute twofold. First, we contribute narrative approach to futures as an analytical approach as well as three archetypal futures narratives and concepts that provide for theorizing how futures produce present transformative action. Second, we contribute outlining implications of such approach to studying DT, specifically RDT.
Original languageEnglish
Title of host publicationECIS 2024 Proceedings
Number of pages16
Place of PublicationAtlanta
PublisherAIS eLibrary
Publication date2024
Article number2
ISBN (electronic)978-1-958200-10-0
Publication statusPublished - 2024
EventEuropean Conference on Information Systems - ECIS 2024: People First: Constructing Digital Futures Together - Coral Beach Hotel & Resort, Paphos, Cyprus
Duration: 13.06.202419.06.2024
Conference number: 32
https://ecis2024.eu

Bibliographical note

Track25: Futures: A Novel Site of Inquiry and Imagination/2

    Research areas

  • Business informatics - Narrative approach, future-oriented research, digital transformation, Digital responsibility
  • Management studies - Narrative approach, Digital responsibility

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