Museen auf dem Weg zur Marke
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
Authors
| Original language | German |
|---|---|
| Title of host publication | Impulse für die Markenforschung und Markenführung |
| Editors | Carsten Baumgarth, Güöpinar Kelemci Schneider, Bahar Ceritoglu |
| Number of pages | 24 |
| Place of Publication | Wiesbaden |
| Publisher | Dr. Gabler Verlag |
| Publication date | 2008 |
| Pages | 163-186 |
| ISBN (print) | 978-3-8349-1046-2 |
| Publication status | Published - 2008 |
- Management studies