From 'privacy calculus' to 'Social calculus': Understanding self-disclosure on social networking sites
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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International Conference on Information Systems 2018, ICIS 2018. Atlanta: Association for Information Systems, 2018. 20 (International Conference on Information Systems; Vol. 2018).
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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TY - CHAP
T1 - From 'privacy calculus' to 'Social calculus'
T2 - 39th International Conference on Information Systems - ICIS 2018
AU - Wagner, Amina
AU - Krasnova, Hanna
AU - Abramova, Olga
AU - Buxmann, Peter
AU - Benbasat, Izak
N1 - Conference code: 39
PY - 2018
Y1 - 2018
N2 - This study extends the privacy calculus by a social perspective building on interpersonal communication theory along with the act of perspective-taking in the Social Networking Sites context. Based on a two-step study, we provide evidence for the presence of perspective-taking in self-disclosure decisions using a qualitative approach and empirically test the influence of anticipated perceptions for others on subsequent self-disclosure decisions among 231 Facebook users. Our results show that SNS users are less egoistic as typically assumed by the privacy calculus model guided by an intrapersonal tradeoff between own benefits and concerns. Users are tensed between their pleasure of self-enhancement and others' anticipated perception caused by their own behavior. However, although users think about the relevance of their message for others, their concern about others' negative affect is self-focused as it does not directly relate to self-disclosure intent. It is mediated by a fear of being negatively evaluated by others.
AB - This study extends the privacy calculus by a social perspective building on interpersonal communication theory along with the act of perspective-taking in the Social Networking Sites context. Based on a two-step study, we provide evidence for the presence of perspective-taking in self-disclosure decisions using a qualitative approach and empirically test the influence of anticipated perceptions for others on subsequent self-disclosure decisions among 231 Facebook users. Our results show that SNS users are less egoistic as typically assumed by the privacy calculus model guided by an intrapersonal tradeoff between own benefits and concerns. Users are tensed between their pleasure of self-enhancement and others' anticipated perception caused by their own behavior. However, although users think about the relevance of their message for others, their concern about others' negative affect is self-focused as it does not directly relate to self-disclosure intent. It is mediated by a fear of being negatively evaluated by others.
KW - Interpersonal communication
KW - Perspective-taking
KW - Privacy calculus
KW - Social calculus
KW - Social networking sites
KW - Business informatics
KW - Informatics
UR - http://www.scopus.com/inward/record.url?scp=85062487986&partnerID=8YFLogxK
UR - https://aisel.aisnet.org/icis2018/social/Presentations/20/
M3 - Article in conference proceedings
AN - SCOPUS:85062487986
T3 - International Conference on Information Systems
BT - International Conference on Information Systems 2018, ICIS 2018
PB - Association for Information Systems
CY - Atlanta
Y2 - 13 December 2018 through 16 December 2018
ER -