Digitalization of the Banking Industry: A Multiple Stakeholder Analysis on Strategic Alignment
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Standard
AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation. Vol. 2017 AIS eLibrary, 2017. (Proceedings of the Americas Conference on Information Systems (AMCIS); Vol. 2017-August).
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Harvard
APA
Vancouver
Bibtex
}
RIS
TY - CHAP
T1 - Digitalization of the Banking Industry
T2 - Americas Conference on Information Systems - AMCIS 2017
AU - Schmidt, Julian
AU - Drews, Paul
AU - Schirmer, Ingrid
N1 - Conference code: 23
PY - 2017
Y1 - 2017
N2 - Today, enterprises from many industries experience that moving towards a digital business is a major challenge. The banking industry is heavily affected by the digital transformation as customers’ expectations drive the need for adapting strategies, processes and IT. So far, studies on the digitalization in the banking industry have either focused on the strategic level, the customer perspective or the internal perspective. In our study, we integrate the findings of previous studies for each perspective by employing a multiple-stakeholder analysis. The results show that the internal processes and IT systems are not yet ready for meeting the demands of the strategic and customer perspective. The banks’ digital strategy is often well-aligned with the customer needs but both are weakly aligned with the internal organization and IT. Especially the low integration of IT and the low degree of process automation are identified as inhibiting factors for the digital agenda.
AB - Today, enterprises from many industries experience that moving towards a digital business is a major challenge. The banking industry is heavily affected by the digital transformation as customers’ expectations drive the need for adapting strategies, processes and IT. So far, studies on the digitalization in the banking industry have either focused on the strategic level, the customer perspective or the internal perspective. In our study, we integrate the findings of previous studies for each perspective by employing a multiple-stakeholder analysis. The results show that the internal processes and IT systems are not yet ready for meeting the demands of the strategic and customer perspective. The banks’ digital strategy is often well-aligned with the customer needs but both are weakly aligned with the internal organization and IT. Especially the low integration of IT and the low degree of process automation are identified as inhibiting factors for the digital agenda.
KW - Business informatics
KW - Digital Transformation
KW - Digitalization
KW - Digital Business
KW - Banks
KW - Banking
KW - Strategy
KW - Alignment
UR - http://aisel.aisnet.org/amcis2017/StrategicIT/Presentations/27/
UR - http://www.scopus.com/inward/record.url?scp=85048385580&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/08bcd0b3-a002-3bf8-84d0-50eaf752ca8f/
M3 - Article in conference proceedings
VL - 2017
T3 - Proceedings of the Americas Conference on Information Systems (AMCIS)
BT - AMCIS 2017 - America's Conference on Information Systems
PB - AIS eLibrary
Y2 - 10 August 2017 through 12 August 2017
ER -