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Delineating the interplay between subjective safety and country image in influencing international tourists’ extrinsic travel motives

Research output: Journal contributions › Journal articles › Research › peer-review

Standard

Delineating the interplay between subjective safety and country image in influencing international tourists’ extrinsic travel motives. / Matiza, Tafadzwa; Köchling, Anne.
In: Journal of Tourism and Development, Vol. 42, 27.06.2023, p. 243-263.

Research output: Journal contributions › Journal articles › Research › peer-review

Harvard

Matiza, T & Köchling, A 2023, 'Delineating the interplay between subjective safety and country image in influencing international tourists’ extrinsic travel motives', Journal of Tourism and Development, vol. 42, pp. 243-263. https://doi.org/10.34624/rtd.v42i0.32697

APA

Matiza, T., & Köchling, A. (2023). Delineating the interplay between subjective safety and country image in influencing international tourists’ extrinsic travel motives. Journal of Tourism and Development, 42, 243-263. https://doi.org/10.34624/rtd.v42i0.32697

Vancouver

Matiza T, Köchling A. Delineating the interplay between subjective safety and country image in influencing international tourists’ extrinsic travel motives. Journal of Tourism and Development. 2023 Jun 27;42:243-263. doi: 10.34624/rtd.v42i0.32697

Bibtex

@article{3849bbcc33a64980bf5ea09e00c63b67,
title = "Delineating the interplay between subjective safety and country image in influencing international tourists{\textquoteright} extrinsic travel motives",
abstract = "This paper examines the intervening effect of the subjective safety of travel and tourism activity in the relationship between country image and attribute-based travel motives. Data from an online survey of 454 international tourists were subjected to mediation analyses via Model 4 of Process Macro. The results generally indicate that the effect of country image on travel motives is significantly nuanced by the perceived safety of travel and tourism activity associated with the destination. Intriguingly, in line with the S-O-R model, the perceived safety of travel and tourism activity fully mediates the relationship between a country's functional image and the outdoor-experiential-oriented travel motives of international tourists. Thus, it underscores the practical significance of country image and subjective safety on international tourists' cognition and their subsequent conative behaviour. The fndings extend the seminal theory and advance African tourism research to travel motivation during crises. The signicant implications for African tourism practitioners and policymakers regarding tourists' travel motives amid a crisis are discussed.",
keywords = "Country image, mediation analysis, South Africa, subjective safety, travel motives",
author = "Tafadzwa Matiza and Anne K{\"o}chling",
note = "Funding Information: The authors acknowledge the funding provided by the Tourism Research in Economics, Environs and Society (TREES) research unit of the North-West University, South Africa. Publisher Copyright: {\textcopyright} 2023, Universidade de Aveiro. All rights reserved.",
year = "2023",
month = jun,
day = "27",
doi = "10.34624/rtd.v42i0.32697",
language = "English",
volume = "42",
pages = "243--263",
journal = "Journal of Tourism and Development",
issn = "1645-9261",
publisher = "University of Aveiro",

}

RIS

TY - JOUR

T1 - Delineating the interplay between subjective safety and country image in influencing international tourists’ extrinsic travel motives

AU - Matiza, Tafadzwa

AU - Köchling, Anne

N1 - Funding Information: The authors acknowledge the funding provided by the Tourism Research in Economics, Environs and Society (TREES) research unit of the North-West University, South Africa. Publisher Copyright: © 2023, Universidade de Aveiro. All rights reserved.

PY - 2023/6/27

Y1 - 2023/6/27

N2 - This paper examines the intervening effect of the subjective safety of travel and tourism activity in the relationship between country image and attribute-based travel motives. Data from an online survey of 454 international tourists were subjected to mediation analyses via Model 4 of Process Macro. The results generally indicate that the effect of country image on travel motives is significantly nuanced by the perceived safety of travel and tourism activity associated with the destination. Intriguingly, in line with the S-O-R model, the perceived safety of travel and tourism activity fully mediates the relationship between a country's functional image and the outdoor-experiential-oriented travel motives of international tourists. Thus, it underscores the practical significance of country image and subjective safety on international tourists' cognition and their subsequent conative behaviour. The fndings extend the seminal theory and advance African tourism research to travel motivation during crises. The signicant implications for African tourism practitioners and policymakers regarding tourists' travel motives amid a crisis are discussed.

AB - This paper examines the intervening effect of the subjective safety of travel and tourism activity in the relationship between country image and attribute-based travel motives. Data from an online survey of 454 international tourists were subjected to mediation analyses via Model 4 of Process Macro. The results generally indicate that the effect of country image on travel motives is significantly nuanced by the perceived safety of travel and tourism activity associated with the destination. Intriguingly, in line with the S-O-R model, the perceived safety of travel and tourism activity fully mediates the relationship between a country's functional image and the outdoor-experiential-oriented travel motives of international tourists. Thus, it underscores the practical significance of country image and subjective safety on international tourists' cognition and their subsequent conative behaviour. The fndings extend the seminal theory and advance African tourism research to travel motivation during crises. The signicant implications for African tourism practitioners and policymakers regarding tourists' travel motives amid a crisis are discussed.

KW - Country image

KW - mediation analysis

KW - South Africa

KW - subjective safety

KW - travel motives

UR - http://www.scopus.com/inward/record.url?scp=85177634854&partnerID=8YFLogxK

U2 - 10.34624/rtd.v42i0.32697

DO - 10.34624/rtd.v42i0.32697

M3 - Journal articles

AN - SCOPUS:85177634854

VL - 42

SP - 243

EP - 263

JO - Journal of Tourism and Development

JF - Journal of Tourism and Development

SN - 1645-9261

ER -

DOI

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