Delineating the interplay between subjective safety and country image in influencing international tourists’ extrinsic travel motives
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Delineating the interplay between subjective safety and country image in influencing international tourists’ extrinsic travel motives. / Matiza, Tafadzwa; Köchling, Anne.
in: Journal of Tourism and Development, Jahrgang 42, 27.06.2023, S. 243-263.Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - Delineating the interplay between subjective safety and country image in influencing international tourists’ extrinsic travel motives
AU - Matiza, Tafadzwa
AU - Köchling, Anne
N1 - Funding Information: The authors acknowledge the funding provided by the Tourism Research in Economics, Environs and Society (TREES) research unit of the North-West University, South Africa. Publisher Copyright: © 2023, Universidade de Aveiro. All rights reserved.
PY - 2023/6/27
Y1 - 2023/6/27
N2 - This paper examines the intervening effect of the subjective safety of travel and tourism activity in the relationship between country image and attribute-based travel motives. Data from an online survey of 454 international tourists were subjected to mediation analyses via Model 4 of Process Macro. The results generally indicate that the effect of country image on travel motives is significantly nuanced by the perceived safety of travel and tourism activity associated with the destination. Intriguingly, in line with the S-O-R model, the perceived safety of travel and tourism activity fully mediates the relationship between a country's functional image and the outdoor-experiential-oriented travel motives of international tourists. Thus, it underscores the practical significance of country image and subjective safety on international tourists' cognition and their subsequent conative behaviour. The fndings extend the seminal theory and advance African tourism research to travel motivation during crises. The signicant implications for African tourism practitioners and policymakers regarding tourists' travel motives amid a crisis are discussed.
AB - This paper examines the intervening effect of the subjective safety of travel and tourism activity in the relationship between country image and attribute-based travel motives. Data from an online survey of 454 international tourists were subjected to mediation analyses via Model 4 of Process Macro. The results generally indicate that the effect of country image on travel motives is significantly nuanced by the perceived safety of travel and tourism activity associated with the destination. Intriguingly, in line with the S-O-R model, the perceived safety of travel and tourism activity fully mediates the relationship between a country's functional image and the outdoor-experiential-oriented travel motives of international tourists. Thus, it underscores the practical significance of country image and subjective safety on international tourists' cognition and their subsequent conative behaviour. The fndings extend the seminal theory and advance African tourism research to travel motivation during crises. The signicant implications for African tourism practitioners and policymakers regarding tourists' travel motives amid a crisis are discussed.
KW - Country image
KW - mediation analysis
KW - South Africa
KW - subjective safety
KW - travel motives
UR - http://www.scopus.com/inward/record.url?scp=85177634854&partnerID=8YFLogxK
U2 - 10.34624/rtd.v42i0.32697
DO - 10.34624/rtd.v42i0.32697
M3 - Journal articles
AN - SCOPUS:85177634854
VL - 42
SP - 243
EP - 263
JO - Journal of Tourism and Development
JF - Journal of Tourism and Development
SN - 1645-9261
ER -