Customer accounting and free return policies of retailers
Research output: Journal contributions › Journal articles › Research › peer-review
Authors
This case study deals with a retail company. It illustrates how the use of customer accounting can improve its profitability and reshape customer relationships. The case also discusses parameters of appropriate transfer pricing and incentive systems. Students can use this case as an illustrative example in class and use the open-ended questions to reflect on the managerial implications.
| Original language | English |
|---|---|
| Journal | International Journal of Business Research |
| Volume | 20 |
| Issue number | 1 |
| Pages (from-to) | 89-94 |
| Number of pages | 6 |
| ISSN | 1555-1296 |
| DOIs | |
| Publication status | Published - 03.2020 |
- Management studies - activity-based costing, Customer Profitability, target setting, teaching notes, transfer pricing