Customer accounting and free return policies of retailers
Research output: Journal contributions › Journal articles › Research › peer-review
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In: International Journal of Business Research, Vol. 20, No. 1, 03.2020, p. 89-94.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Customer accounting and free return policies of retailers
AU - Lueg, Rainer
PY - 2020/3
Y1 - 2020/3
N2 - This case study deals with a retail company. It illustrates how the use of customer accounting can improve its profitability and reshape customer relationships. The case also discusses parameters of appropriate transfer pricing and incentive systems. Students can use this case as an illustrative example in class and use the open-ended questions to reflect on the managerial implications.
AB - This case study deals with a retail company. It illustrates how the use of customer accounting can improve its profitability and reshape customer relationships. The case also discusses parameters of appropriate transfer pricing and incentive systems. Students can use this case as an illustrative example in class and use the open-ended questions to reflect on the managerial implications.
KW - Management studies
KW - activity-based costing
KW - Customer Profitability
KW - target setting
KW - teaching notes
KW - transfer pricing
U2 - 10.18374/IJBR-20-1.8
DO - 10.18374/IJBR-20-1.8
M3 - Journal articles
VL - 20
SP - 89
EP - 94
JO - International Journal of Business Research
JF - International Journal of Business Research
SN - 1555-1296
IS - 1
ER -