Cultural Brands in Digital Transformation: Developing Multimedia Brand Communication Offers as a Dynamic Capability - Leuphana Universität Lüneburg

Cultural Brands in Digital Transformation: Developing Multimedia Brand Communication Offers as a Dynamic Capability

Activity: Talk or presentation › Conference Presentations › Research

Christian Holst - Speaker

25.07.2019

Event

15th International Conference on Arts and Cultural Management - 2019

23.06.19 → 26.06.19

Venedig, Italy

Event: Conference

Research areas

Cultural studies

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