Culture Check: Kulturwissenschaftliche Marktforschung: Das Beispiel Zigaretten

Research output: Journal contributionsJournal articlesResearch


In this paper the authors offer a new perspective that is a cultural perspective as a tool für market research and communication studies. Briefly they introduce the benefits of a so-called Culture Check and demonstrate its possible applications with the help of study provided for a tobacco company
Original languageGerman
JournalPlanung & Analyse
Issue number5
Pages (from-to)24-26
Number of pages3
Publication statusPublished - 31.10.2006