Strategien des Sichtbarmachens in der Ethnografie

Puchta, C. & Potter, J., 09.2012, Focus Group Research: PART FOUR: SPECIFIC METHODOLOGICAL ISSUES. Walden, G. R. (ed.). London: SAGE Publications Inc., Vol. 4. p. 315-338 24 p.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Repeat Receipts: A Device for Generating Visible Data in Market Research Focus Groups

Puchta, C., Potter, J. & Wolff, S., 09.2012, Focus Group Research. Walden, G. R. (ed.). London: SAGE Publications Inc., p. 283-306 24 p.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Asking elaborate questions: Focus groups and the management of spontaneity

Puchta, C. & Potter, J., 08.1999, In: Journal of Sociolinguistics. 3, 3, p. 314-335 22 p.

Research output: Journal contributions › Journal articles › Research

Culture Check: Kulturwissenschaftliche Marktforschung: Das Beispiel Zigaretten

Puchta, C. & Rüsing, O., 31.10.2006, In: Planung & Analyse. 34, 5, p. 24-26 3 p.

Research output: Journal contributions › Journal articles › Research

Diskursanalysen institutioneller Gespräche - das Beispiel von „Focus Groups“

Puchta, C. & Wolff, S., 2010, Handbuch Sozialwissenschaftliche Diskursanalyse: Forschungspraxis. Keller, R., Hirseland, A., Schneider, W. & Viehöver, W. (eds.). 4 ed. Wiesbaden: VS Verlag für Sozialwissenschaften, Vol. 2. p. 473-490 18 p. (Handbuch sozialwissenschaftliche Diskursanalyse; vol. 2)(Interdisziplinäre Diskursforschung).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research