Crowdfunding sustainable entrepreneurship: What are the characteristics of crowdfunding investors?
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In: Journal of Cleaner Production, Vol. 290, 125667, 25.03.2021.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Crowdfunding sustainable entrepreneurship
T2 - What are the characteristics of crowdfunding investors?
AU - Tenner, Isabell Maria
AU - Hörisch, Jacob
N1 - This work was supported by the Deutsche Bundesstiftung Umwelt (grant number 34844 ). Publisher Copyright: © 2021 Elsevier Ltd
PY - 2021/3/25
Y1 - 2021/3/25
N2 - By addressing the financing gap for sustainable entrepreneurs, crowdfunding holds great potential to tackle environmental and social issues. Characterizing the target group of crowdfunding projects can enhance their funding success because a higher number of supporters can be attracted. Still, little knowledge is available about the types of supporters who invest in sustainability-oriented crowdfunding projects. Therefore, this study identifies such supporters’ socio-demographic characteristics and individual values based on Schwartz’s theory of basic human values. Drawing on a data set of 282 respondents from the German population, the typical supporter of sustainability-oriented crowdfunding projects is young, well-educated, familiar with crowdfunding and holds low levels of self-enhancement and conservative values. Based on these insights, recommendations are made for project initiators, as well as platform providers, which include specifically targeting younger, well-educated individuals with rather liberal and less-conservative values.
AB - By addressing the financing gap for sustainable entrepreneurs, crowdfunding holds great potential to tackle environmental and social issues. Characterizing the target group of crowdfunding projects can enhance their funding success because a higher number of supporters can be attracted. Still, little knowledge is available about the types of supporters who invest in sustainability-oriented crowdfunding projects. Therefore, this study identifies such supporters’ socio-demographic characteristics and individual values based on Schwartz’s theory of basic human values. Drawing on a data set of 282 respondents from the German population, the typical supporter of sustainability-oriented crowdfunding projects is young, well-educated, familiar with crowdfunding and holds low levels of self-enhancement and conservative values. Based on these insights, recommendations are made for project initiators, as well as platform providers, which include specifically targeting younger, well-educated individuals with rather liberal and less-conservative values.
KW - Sustainability sciences, Management & Economics
KW - crowdfunding
KW - supporters
KW - sustainability
KW - characteristics
KW - basic human value
KW - sustainable entrepreneurship
UR - http://www.scopus.com/inward/record.url?scp=85099233569&partnerID=8YFLogxK
U2 - 10.1016/j.jclepro.2020.125667
DO - 10.1016/j.jclepro.2020.125667
M3 - Journal articles
VL - 290
JO - Journal of Cleaner Production
JF - Journal of Cleaner Production
SN - 0959-6526
M1 - 125667
ER -