Cradle-to-cradle business model tool: Innovating circular business models for startups

Research output: Journal contributionsJournal articlesResearchpeer-review

Authors

Born circular startups play a pivotal role in implementing high-level circularity to fight resource depletion and address climate change. In developing circular business model innovation, circular startups face the challenge of lacking legitimacy, which can be approached by certifications provided by concepts like Cradle-to-Cradle. As there is currently no supporting tool to develop such business models, this paper employs a design science research approach and proposes a Cradle-to-Cradle (C2C) Business Model Tool. The tool is developed based on a literature review, feedback from 42 users in six demonstration workshops and is finally tested with eight startups. It succeeds in aiding born circular startups in navigating the venturing process with a focus on high-level circularity. In this paper, C2C principles developed for the product level are theoretically linked to the business model level. The tool addresses elements such as partnerships, communication, and action-taking, thereby contributing to the literature on circular business model innovation and serving as a practical resource for born circular startups.

Original languageEnglish
Article number142949
JournalJournal of Cleaner Production
Volume467
Number of pages13
ISSN0959-6526
DOIs
Publication statusPublished - 15.08.2024

Bibliographical note

Publisher Copyright:
© 2024 The Authors

Recently viewed

Publications

  1. Adapting Growth Models for Digital Startups
  2. How self-regulation helps to master negotiation challenges
  3. The American Sublime
  4. Intrinsic Motivation in Bilingual Courses on Bionics and Molecular Biology in an Out-of-School Lab
  5. John Barth
  6. Das finale IIRC-Rahmenkonzept zum Integrated Reporting
  7. Social Entrepreneurship and Broader Theories
  8. Log in and breathe out: efficacy and cost-effectiveness of an online sleep training for teachers affected by work-related strain
  9. Environmental Noise
  10. A Longitudinal Study of Great Ape Cognition
  11. Mathematik in Bewegung
  12. Rudi Carrell
  13. Rapid upwards spread of non-native plants in mountains across continents
  14. On the Western Narrative of Empowerment Through ICT
  15. Positive Empathy and Prosocial Behavior
  16. Blueprint Romantik
  17. Special Issue: What do social and environmental responsibilities mean in the ‘Global South’? Towards pluriversal perspectives in management studies
  18. Kosten-Nutzen-Analysen in der Praxis – Pilotierung der Evaluation einer Computerized-Numerical-Control (CNC)-Trainingsmaßnahme
  19. Introduction
  20. Deskriptive Statistik in der qualitativen Sozialforschung
  21. Sustainable corporate purpose and sustainable corporate governance: Integrative theoretical framework and reform recommendations
  22. Resultant (moral) luck: Post hoc decision evaluation as dependent on belief truth, belief justification, and outcome in moral and prudential situations
  23. Food waste as nutrient source in heterotrophic microalgae cultivation
  24. Wertorientiertes Energiemanagement
  25. How to Measure the Speed of Enterprise IT?
  26. Modelle und Verfahren zur Beschreibung des Systemverhaltens von Rechnernetzen
  27. Participation in environmental governance
  28. A journey worth taking
  29. Zwischen Selbstvermarktung und Subversion. Das Web 2.0 und seine Subjekte