Crowdfunding sustainable entrepreneurship: What are the characteristics of crowdfunding investors?

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

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Crowdfunding sustainable entrepreneurship : What are the characteristics of crowdfunding investors? / Tenner, Isabell Maria; Hörisch, Jacob.

in: Journal of Cleaner Production, Jahrgang 290, 125667, 25.03.2021.

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

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@article{b04b241ed18942a186066b8155864a48,
title = "Crowdfunding sustainable entrepreneurship: What are the characteristics of crowdfunding investors?",
abstract = "By addressing the financing gap for sustainable entrepreneurs, crowdfunding holds great potential to tackle environmental and social issues. Characterizing the target group of crowdfunding projects can enhance their funding success because a higher number of supporters can be attracted. Still, little knowledge is available about the types of supporters who invest in sustainability-oriented crowdfunding projects. Therefore, this study identifies such supporters{\textquoteright} socio-demographic characteristics and individual values based on Schwartz{\textquoteright}s theory of basic human values. Drawing on a data set of 282 respondents from the German population, the typical supporter of sustainability-oriented crowdfunding projects is young, well-educated, familiar with crowdfunding and holds low levels of self-enhancement and conservative values. Based on these insights, recommendations are made for project initiators, as well as platform providers, which include specifically targeting younger, well-educated individuals with rather liberal and less-conservative values.",
keywords = "Sustainability sciences, Management & Economics, crowdfunding, supporters, sustainability, characteristics, basic human value, sustainable entrepreneurship",
author = "Tenner, {Isabell Maria} and Jacob H{\"o}risch",
year = "2021",
month = mar,
day = "25",
doi = "10.1016/j.jclepro.2020.125667",
language = "English",
volume = "290",
journal = "Journal of Cleaner Production",
issn = "0959-6526",
publisher = "Elsevier Science",

}

RIS

TY - JOUR

T1 - Crowdfunding sustainable entrepreneurship

T2 - What are the characteristics of crowdfunding investors?

AU - Tenner, Isabell Maria

AU - Hörisch, Jacob

PY - 2021/3/25

Y1 - 2021/3/25

N2 - By addressing the financing gap for sustainable entrepreneurs, crowdfunding holds great potential to tackle environmental and social issues. Characterizing the target group of crowdfunding projects can enhance their funding success because a higher number of supporters can be attracted. Still, little knowledge is available about the types of supporters who invest in sustainability-oriented crowdfunding projects. Therefore, this study identifies such supporters’ socio-demographic characteristics and individual values based on Schwartz’s theory of basic human values. Drawing on a data set of 282 respondents from the German population, the typical supporter of sustainability-oriented crowdfunding projects is young, well-educated, familiar with crowdfunding and holds low levels of self-enhancement and conservative values. Based on these insights, recommendations are made for project initiators, as well as platform providers, which include specifically targeting younger, well-educated individuals with rather liberal and less-conservative values.

AB - By addressing the financing gap for sustainable entrepreneurs, crowdfunding holds great potential to tackle environmental and social issues. Characterizing the target group of crowdfunding projects can enhance their funding success because a higher number of supporters can be attracted. Still, little knowledge is available about the types of supporters who invest in sustainability-oriented crowdfunding projects. Therefore, this study identifies such supporters’ socio-demographic characteristics and individual values based on Schwartz’s theory of basic human values. Drawing on a data set of 282 respondents from the German population, the typical supporter of sustainability-oriented crowdfunding projects is young, well-educated, familiar with crowdfunding and holds low levels of self-enhancement and conservative values. Based on these insights, recommendations are made for project initiators, as well as platform providers, which include specifically targeting younger, well-educated individuals with rather liberal and less-conservative values.

KW - Sustainability sciences, Management & Economics

KW - crowdfunding

KW - supporters

KW - sustainability

KW - characteristics

KW - basic human value

KW - sustainable entrepreneurship

U2 - 10.1016/j.jclepro.2020.125667

DO - 10.1016/j.jclepro.2020.125667

M3 - Journal articles

VL - 290

JO - Journal of Cleaner Production

JF - Journal of Cleaner Production

SN - 0959-6526

M1 - 125667

ER -

DOI