Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
Authors
| Original language | German |
|---|---|
| Title of host publication | Handbuch Multi Channel Marketing |
| Editors | Bernd W. Wirtz |
| Number of pages | 15 |
| Place of Publication | Wiesbaden |
| Publisher | Gabler Verlag |
| Publication date | 2007 |
| Pages | 353-368 |
| ISBN (Print) | 978-3-8349-0360-0, 3-8349-0360-4 |
| Publication status | Published - 2007 |
- Management studies