Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten

Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

Authors

Original languageGerman
Title of host publicationHandbuch Multi Channel Marketing
EditorsBernd W. Wirtz
Number of pages15
Place of PublicationWiesbaden
PublisherGabler Verlag
Publication date2007
Pages353-368
ISBN (print)978-3-8349-0360-0, 3-8349-0360-4
Publication statusPublished - 2007