Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten. / Weisenfeld, Ursula.
Handbuch Multi Channel Marketing. ed. / Bernd W. Wirtz. Wiesbaden: Gabler Verlag, 2007. p. 353-368.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Weisenfeld, U 2007, Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten. in BW Wirtz (ed.), Handbuch Multi Channel Marketing. Gabler Verlag, Wiesbaden, pp. 353-368.

Weisenfeld, U. (2007). Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten. In B. W. Wirtz (Ed.), Handbuch Multi Channel Marketing (pp. 353-368). Gabler Verlag.

Weisenfeld U. Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten. In Wirtz BW, editor, Handbuch Multi Channel Marketing. Wiesbaden: Gabler Verlag. 2007. p. 353-368

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