Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten

Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

Standard

Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten. / Weisenfeld, Ursula.

Handbuch Multi Channel Marketing. ed. / Bernd W. Wirtz. Wiesbaden : Gabler Verlag, 2007. p. 353-368.

Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

Harvard

Weisenfeld, U 2007, Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten. in BW Wirtz (ed.), Handbuch Multi Channel Marketing. Gabler Verlag, Wiesbaden, pp. 353-368.

APA

Weisenfeld, U. (2007). Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten. In B. W. Wirtz (Ed.), Handbuch Multi Channel Marketing (pp. 353-368). Gabler Verlag.

Vancouver

Weisenfeld U. Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten. In Wirtz BW, editor, Handbuch Multi Channel Marketing. Wiesbaden: Gabler Verlag. 2007. p. 353-368

Bibtex

@inbook{1f3ef7e8068246d4a89a653623e3b5c7,
title = "Chancen und Risiken des Multi-Channel-Marketings in innovativen M{\"a}rkten",
keywords = "Betriebswirtschaftslehre, Innovation, Multi-Channel-Marketing",
author = "Ursula Weisenfeld",
year = "2007",
language = "Deutsch",
isbn = "978-3-8349-0360-0",
pages = "353--368",
editor = "Wirtz, {Bernd W.}",
booktitle = "Handbuch Multi Channel Marketing",
publisher = "Gabler Verlag",
address = "Deutschland",

}

RIS

TY - CHAP

T1 - Chancen und Risiken des Multi-Channel-Marketings in innovativen Märkten

AU - Weisenfeld, Ursula

PY - 2007

Y1 - 2007

KW - Betriebswirtschaftslehre

KW - Innovation

KW - Multi-Channel-Marketing

UR - http://d-nb.info/981400094

M3 - Aufsätze in Sammelwerken

SN - 978-3-8349-0360-0

SN - 3-8349-0360-4

SP - 353

EP - 368

BT - Handbuch Multi Channel Marketing

A2 - Wirtz, Bernd W.

PB - Gabler Verlag

CY - Wiesbaden

ER -