CAN BUSINESS MODEL COMPONENTS EXPLAIN DIGITAL START-UP SUCCESS? A Qualitative Analysis of the Business Models of Start-ups from the Perspective of German Venture Investors
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In: ECONOMIC THOUGHT AND PRACTICE, Vol. 31, No. 1, 01.06.2022, p. 81-98.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - CAN BUSINESS MODEL COMPONENTS EXPLAIN DIGITAL START-UP SUCCESS?
T2 - A Qualitative Analysis of the Business Models of Start-ups from the Perspective of German Venture Investors
AU - Schumacher, Nina
PY - 2022/6/1
Y1 - 2022/6/1
N2 - This study explores the success relevance of business model components of digital start-ups from the perspective of German venture capital (VC) investors. In doing so, the study explains the importance of the business model in general and the importance of a convincing value proposition and a plausible revenue model in particular for the investment decision process of VC investors. The study takes an exploratory three-dimensional research approach that integrates the meso-perspective on the business model, the micro-perspective on the entrepreneurial personality, and the macro-perspective on the entrepreneurial context, thus operating in a very young research field. In contrast to most studies on this topic, this paper shows that the business model is not the key resource for the success of a start-up, while an early concept of a business idea might be. Communication and interaction with VC investors at this early stage can be valuable tools for the continuous development of the initial business idea.
AB - This study explores the success relevance of business model components of digital start-ups from the perspective of German venture capital (VC) investors. In doing so, the study explains the importance of the business model in general and the importance of a convincing value proposition and a plausible revenue model in particular for the investment decision process of VC investors. The study takes an exploratory three-dimensional research approach that integrates the meso-perspective on the business model, the micro-perspective on the entrepreneurial personality, and the macro-perspective on the entrepreneurial context, thus operating in a very young research field. In contrast to most studies on this topic, this paper shows that the business model is not the key resource for the success of a start-up, while an early concept of a business idea might be. Communication and interaction with VC investors at this early stage can be valuable tools for the continuous development of the initial business idea.
KW - Start-up Success
KW - Entrepreneurship
KW - Business model
KW - Venture capital investors
KW - Value Proposition
KW - Revenue Model
KW - Digital Start-up
KW - Management studies
KW - Entrepreneurship
U2 - 10.17818/EMIP/2022/1.4
DO - 10.17818/EMIP/2022/1.4
M3 - Journal articles
VL - 31
SP - 81
EP - 98
JO - ECONOMIC THOUGHT AND PRACTICE
JF - ECONOMIC THOUGHT AND PRACTICE
SN - 1330-1039
IS - 1
ER -