Society’s understanding of a conflict is mediated by information provided in mass media, for which researchers stress the importance of analyzing media portrays of stakeholders in a conflict. We analyze information from the Bolivian press regarding the construction of a road crossing the Isiboro-Sécure Indigenous Territory and National Park (TIPNIS). Using stakeholder’s and social network analyses, we explore stakeholder’s positions and alliances as represented in the media and contrast it with previous scholarly work. We found that some actors cited as central in scholar analyses of the conflict are largely absent in the media (e.g., private investors, conservationist sector) and that the media tend to present stakeholders as having more homogeneous positions than the academic literature does while also neglecting some important alliances in their account. The media also suggests that Indigenous communities are forging stronger alliances with urban sectors and civil society, alliances not stressed by researchers.