Publications

On this page the institutional bibliography and open access repository can be searched. Browse by research area or use the search field and advanced search to discover relevant research outputs. Publications published prior to 2000 may be missing. To find specific authors we recommend the Person Index.

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  1. Published

    Von der Schwierigkeit, in Europa eine nachhaltige berufliche Bildung ausfindig zu machen

    Fischer, A., 28.07.2015, Lehrbuch europäische Berufsbildungspolitik: Grundlagen, Herausforderungen und Perspektiven. Bohlinger, S. & Fischer, A. (eds.). 1 ed. Bielefeld: WBV Bertelsmann Verlag, p. 313-336 24 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  2. Published

    The Impact of TV Ads on the Individual User's Purchasing Behavior

    Stange, M., 15.12.2015, Thirty Sixth International Conference on Information Systems, Fort Worth 2015: ICIS 2015 Proceedings. A. F. I. S. (ed.). AIS eLibrary, 18 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  3. Published

    Cross-Channel Real-Time Response Analysis

    Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer Verlag, p. 141-151 11 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesTransfer

  4. Published

    "No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives

    Ober-Heilig, N. & Bekmeier-Feuerhahn, S., 2014, Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  5. Published

    Social Desirability and its Impact on Audience Research

    Bekmeier-Feuerhahn, S., Bögel, P. M. & Heinen, A., 2014, Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  6. Published

    Prefiguring Sustainability: Response-Ability & Spaces of Possibility

    Kagan, S., 04.12.2015, Art for the Planet's Sake: Arts and Environment. Le Sourd, M. & Van Den Bergh , H. (eds.). Brussels: IETM, p. 29-32 4 p. (Fresh Perspectives; vol. 4).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  7. Published

    Nachhaltiger Konsum – Der Unterschied zwischen subjektiv und objektiv um-weltfreundlichem Kaufverhalten

    Haubach, C. & Moser, A., 2016, Forschung für Nachhaltigkeit an deutschen Hochschulen. Leal Filho, W. (ed.). Wiesbaden: Springer Spektrum, p. 297-311 15 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  8. Published

    Planificación urbana versus autoregulación: la ciudad de Fortaleza (Brasil) como tablero de juego de diferentes agentes

    Rosner, W. & Vilsmaier, U., 15.10.2001, In: Scripta Nova. 5, 99.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  9. Published

    Das transdisziplinäre Lehrforschungsprojekt “Leben 2014”: Perspektiven der Regionalentwicklung in der Nationalparkregion "Hohe Tauern"

    Vilsmaier, U. & Fromhold-Eisebith, M., 2004, Alpenwelt – Gebirgswelten: Inseln, Brücken, Grenzen ; Tagungsbericht und wissenschaftliche Abhandlungen. Gamerith, W., Messerli, P., Meusburger, P. & Wanner, H. (eds.). Heidelberg: Deutschen Gesellschaft für Geographie (DGfG), p. 407-416 10 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  10. Published

    Inter- und transdisziplinäre Lehrforschung: Das Beispiel „Leben 2014 – Perspektiven der Regionalenwicklung in der Nationalparkregion Hohe Tauern / Oberpinzgau

    Vilsmaier, U., Freyer, B. & Muhar, A., 2005, Raumbilder im Wandel : 40 Jahre Geographie an der Universität Salzburg. Breuste, J. & Fromhold-Eisebith, M. (eds.). Salzburg: Selbstverlag des Fachbereichs Geographie, Geologie und Mineralogie der Universität Salzburg., p. 173-186 14 p. (Salzburger geographische Arbeiten; vol. 38).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review