Browse by research area

  1. Value, values, symbols and outcomes

    Domegan, C., Haase, M., Kim, H., van den Heuvel, W. J., Kelleher, C., Maglio, P. P., Meynhardt, T., Ordanini, A. & Peñaloza, L., 01.06.2012, In: Marketing Theory. 12, 2, p. 207-211 5 p.

    Research output: Journal contributionsScientific review articlesResearch

  2. Published

    Corporate Social Responsibility in Innovation: Insights from two Cases of Syngenta's Activities in Genetically Modified Organisms

    Weisenfeld, U., 06.2012, In: Creativity and Innovation Management. 21, 2, p. 199-211 13 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  3. An empirical investigation of experiences and the link between a servicedominant logic mindset, competitive advantage, and performance of nonprofit organizations

    Boenigk, S., Helmig, B., Bruhn, M., Hadwich, K. & Batt, V., 03.05.2012, Customer Experience: Forum Dienstleistungsmanagement. Bruhn, M. & Hadwich, K. (eds.). Wiesbaden: Gabler Verlag, p. 469-500 32 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  4. Published

    Ratingagenturen in der Krise: Reformvorschläge für ein stabiles Finanzsystem

    Brieger, S. A., 01.05.2012, 1 ed. Marburg: Metropolis Verlag. 171 p. (Hochschulschriften; vol. 139)

    Research output: Books and anthologiesMonographsResearchpeer-review

  5. Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments

    Homburg, C., Imschloß, M. & Kuehnl, C., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (ed.). Lisbon: European Marketing Academy, p. 213-214 2 p.

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearch

  6. Published

    Psychologische und ethische Facetten von Managemententscheidungen: Ein Plädoyer für Evidenzbasiertes Management

    Gleissner, W. & Piechota, S., 05.2012, In: Controller-Magazin. Mai/Juni, p. 80-87 8 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  7. Value co-creation through collective intelligence in the public sector: A review of US and European initiatives

    Wise, S., Paton, R. A. & Gegenhuber, T., 05.2012, In: VINE. 42, 2, p. 251-276 26 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  8. Published

    Leben und Arbeiten im Ausland - psychologische Faktoren und Erfolg bei internationalen beruflichen Entsendungen

    Deller, J., Albrecht, A.-G., Ones, D. S., Dilchert, S. & Paulus, F. M., 21.04.2012, In: Berlin Medical. 10, 1, p. 5-7 3 p.

    Research output: Journal contributionsJournal articlesResearch

  9. Linz: Von der Stahlstadt zur Open-Commons-Region: Wie eine Kommune von einem Bekenntnis zur Allmende profitieren kann

    Gegenhuber, T., Haque, N. & Pawel, S., 17.04.2012, Commons: Für eine neue Politik jenseits von Markt und Staat. Helfrich, S. (ed.). 1 ed. Großburgwedel: transcript Verlag, p. 375-377 3 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  10. Published

    Contextualizing the relationship between self-commitment and performance: Environmental and behavioural uncertainty in (cross-border) alliances of SMEs

    Fink, M. & Harms, R., 04.2012, In: Entrepreneurship and Regional Development. 24, 3-4, p. 161-179 19 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review