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Verena Batt

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Prof. Dr. Verena Batt

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    1. 2013

    2. Der Einfluss des Sponsoring auf das Markenverhalten von Mitarbeitenden

      Bruhn, M., Batt, V. & Holzer, M., 2013, In: Die Unternehmung. 67, 3, p. 289-308 20 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    3. Qualität der Internen Markenführung: Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens

      Batt, V., 28.01.2013, 1 ed. Wiesbaden: Gabler Verlag. 420 p. (Basler Schriften zum Marketing; no. 31)( Springer Gabler Research)

      Research output: Books and anthologies › Monographs › Research › peer-review

    4. 2014

    5. The internal audience of external communications

      Holzer, M., Batt, V. & Bruhn, M., 2014, Agents of change: Proceedings. Griffith Business School, p. 68 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    6. When do customers engage with a company? A qualitative and quantitative study of reasons for customer engagement

      Batt, V., Keller, C., Bruhn, M. & Hadwich, K., 2014, Agents of change: Proceedings. Griffith Business School, p. 1031 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    7. Luxury Brands as Employers

      Batt, V. & Berghaus, B., 09.2014, The Management of Luxury: A Practitioner’s Handbook. Berghaus, B., Müller-Stewens, G. & Reinecke, S. (eds.). 1 ed. London: Kogan Page, Vol. 1. p. 361-377 17 p.

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

    8. 2015

    9. Better Be Fair! Observed Workplace Incivility and Its Negative Impact on Customer Attitude

      Härle, P., Batt, V. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 674 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    10. Customer Engagement Benefits: A Customer Perspective and Strategic Implications

      Braun, C., Batt, V., Hadwich, K. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 821 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    11. Employees as a Second Audience: A Scale Development Approach for the Measurement of Quality of External Communications from the Employee's Perspective

      Holzer, M., Batt, V. & Bruhn, M., 2015, In: Marketing ZFP - Journal of Research and Management . 37, 3, p. 126 - 136 11 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    12. Employer Branding: Markenführung zur Steigerung der Arbeitgeberattraktivität

      Bruhn, M. & Batt, V., 2015, In: Wirtschaftswissenschaftliches Studium. 44, 10, p. 538-547 10 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    13. Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues

      Schmidt, S., Batt, V., Schiessl, M., Wiedmann, K-P. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 813 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

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