Tobias-Benedikt Blask

Tobias-Benedikt Blask

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Tobias-Benedikt Blask

  1. 2014
  2. Published

    Do Specific Text Features Influence Click Probabilities in Paid Search Advertising?

    Blask, T.-B., 01.01.2014, ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications. Holzinger, A., van Sinderen, M., Dolog, P. & Obaidat, M. S. (eds.). Science and Technology Publications, Lda (SciTePress), p. 55-62 8 p. (ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications).

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  3. Published

    Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation

    Blask, T., 2014, Information Technology in Environmental Engineering: Selected Contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013). Springer Verlag, p. 25-37 13 p. (Environmental Science and Engineering).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  4. 2013
  5. Published

    Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications: Examining the Impact of Green Marketing Signals in Sponsored Search Advertising

    Blask, T.-B., 01.01.2013, DCNET 2013 ICE-B 2013 OPITICS 2013 ICETE 2013: Proceedings of the 4th International Conference on Data Communication Networking, 10th International Conference on e-Business and 4th International Conference on Optical Communication. Obaidat, M. S. (ed.). Science and Technology Publications, Lda (SciTePress), p. 312-319 8 p. (ICETE 2013 - 10th Int. Joint Conf. on E-Business and Telecommunications; 4th Int. Conf. DCNET 2013, - 10th Int. Conf. on ICE-B 2013 and OPTICS 2013 - 4th Int. Conf. on Optical Communication Systems).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  6. Published

    Bayesian Parameter Estimation in Green Business Process Management: A Case Study in Online-Advertising

    Blask, T.-B., 2013, INFORMATIK 2013 - Informatik angepasst an Mensch, Organisation und Umwelt. Hornbach, M. (ed.). Bonn: Gesellschaft für Informatik e.V., p. 852-863 12 p. (Lecture Notes in Informatics (LNI), Proceedings - Series of the Gesellschaft fur Informatik (GI); vol. 220).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  7. 2012
  8. Published

    To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising

    Blask, T.-B., Funk, B. & Schulte, R., 2012, E-Business and Telecommunications: International Joint Conference, ICETE 2011 Seville, Spain, July 18-21, 2011 Revised Selected Papers. Obaidat, M. S., Sevillano, J. L. & Filipe, J. (eds.). Springer Verlag, Vol. 314. p. 129-140 12 p. (Communications in Computer and Information Science; vol. 314).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  9. 2011
  10. Published

    Should Companies Bid on their Own Brand in Sponsored Search ?

    Blask, T., Funk, B. & Schulte, R., 2011, ICE-B 2011: Proceedings of the International Conference on e-Business. Marca, D. A., Shishkov, B. & van Sinderen, M. (eds.). Science and Technology Publications, Lda (SciTePress), p. 14-21 8 p. (ICE-B 2011 - Proceedings of the International Conference on e-Business).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

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Publications

  1. Best-Practice-Beispiel: Wie kann Mentoring in die neue Studienorganisation implementiert werden?
  2. An extended kalman filter for temperature monitoring of a metal-polymer hybrid fibre based heater structure
  3. Assessment of values
  4. An Im(Possible) Program
  5. Geschlechtsneutralität
  6. The Right to Liberty and Security, Public Health and Disease Control
  7. The Effect of Dislike on Accuracy and Bias in Person Perception
  8. Contributing to sustainable development pathways in the South Pacific through transdisciplinary research
  9. Planning nature-based solutions: Principles, steps, and insights
  10. Resisting foundations
  11. A Glance at the World
  12. Schreiben in der Fremdsprache lehren und lernen
  13. How to measure the substantive representation of traditionally excluded groups in comparative research
  14. De-hierarchization, trans-linearity and intersubjective participation in ethnographic research through interactive media representations: www.laviedurail.net
  15. Knowledge Production in Consulting Teams
  16. Mental fatigue and the control of cognitive processes
  17. Effect of laser peen forming process parameters on bending and surface quality of Ti-6Al-4V sheets
  18. Mindfulness-based interventions in the workplace
  19. Protocol
  20. Explorations in regional variation
  21. Optimal grazing management rules in semi-arid rangelands with uncertain rainfall
  22. Prior entry explains order reversals in the attentional blink
  23. Common Ground and Development
  24. Developing Carbon Accounting: Between driving Carbon Reductions and Complying with a Carbon Reporting Standard
  25. The continued relevance of compromissory clauses as a source of ICJ jurisdiction
  26. Gremlin fusion products with immunoglobulin Fc domains and their use as antiinflammatories or immunomodulators
  27. What Is Popular Art?