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  6. Sigrid Bekmeier-Feuerhahn
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Sigrid Bekmeier-Feuerhahn

Prof. Dr.

Sigrid Bekmeier-Feuerhahn

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Prof. Dr. Sigrid Bekmeier-Feuerhahn

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  1. 2019
  2. Published

    Employees’ perceived benefits from participating in CSR activities and implications for increasing employees engagement in CSR

    Koch, C., Bekmeier-Feuerhahn, S., Bögel, P. M. & Adam, U., 23.05.2019, In: Corporate Communications. 24, 2, p. 303-317 15 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. Published

    Online stakeholder dialogue: quo vadis? – An empirical analysis in German-speaking countries

    Hetze, K., Bögel, P. M., Emde, A., Bekmeier-Feuerhahn, S. & Glock, Y., 23.05.2019, In: Corporate Communications. 24, 2, p. 248-268 21 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  4. 2018
  5. Published

    Ambivalenzen in organisationalen Veränderungen: Die Wirkung der Kommunikation auf die Einstellungsbildung

    Helpap, S., Bekmeier-Feuerhahn, S. & Pinkernelle, L., 01.08.2018, In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung. 70, 3, p. 209–241 33 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  6. Published

    Bachelor Betriebswirtschaftslehre im Wandel: Integration der verantwortungsvollen Managementausbildung in die akademische Bildung

    Bekmeier-Feuerhahn, S., Hetze, K. & Klapper, R., 2018, CSR und Hochschulmanagement: Sustainable Education als neues Paradigma in Forschung und Lehre. Raueisen, M. & Kolb, M. (eds.). Berlin/Heidelberg: Gabler Verlag, p. 46-67 21 p. (Management-Reihe Corporate Social Responsibility).

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

  7. Published

    Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  8. Published

    Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption: A Sustainability Marketing Perspective

    Wallaschkowski, S., Niehuis, E., Bekmeier-Feuerhahn, S. & Stark, S., 2018, Conference Proceedings Macromarketing Conference 2018: July 09-12th Leipzig Germany "Change between compexity and simplicity". Leipzig: Universität Leipzig, p. 642 - 643 2 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  9. Published

    Intentionale vs. emergente Strategien der Online-Kommunikation von Gründungsunternehmen: Eine Status-quo-Betrachtung

    Bekmeier-Feuerhahn, S., Kollat, J., Rudeloff, C. & Sikkenga, J., 2018, Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz. Wehmeier, S. & Schoeneborn, D. (eds.). 1. ed. Wiesbaden: Springer VS, p. 195-213 19 p. (Organisationskommunikation. Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement).

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

  10. Published

    Leitwerte als Basis für Markenwerte: Ein Markenidentitätsmodell für Kulturorginsationen

    Ober-Heilig, N., Bekmeier-Feuerhahn, S. & Kollat, J., 2018, Forum Markenforschung 2016: Tagungsband der internationalen Konferenz "DERMARKENTAG. Baumgarth, C. & Schmidt, H. J. (eds.). Wiesbaden: Gabler Verlag, p. 117-137 21 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

  11. Published

    Socio-cultural differences in understanding and development of corporate social responsibility in Germany and Croatia

    Bögel, P. M., Brstilo Lovric, I., Bekmeier-Feuerhahn, S. & Sippel , C. S., 2018, The critical state of corporate social responsibility in Europe. Tench, R., Jones, B. & W. S. (eds.). Bingley: Emerald Publishing Limited, p. 161-178 18 p. (Critical Studies on Corporate Responsibility, Governance and Sustainability; vol. 12).

    Research output: Contributions to collected editions/works › Chapter › peer-review

  12. 2017
  13. Published

    Fast or sustainable fashion? The intersection of values and gender as triggers of consumer motivation

    Niehuis, E., Wallaschkowski, S. & Bekmeier-Feuerhahn, S., 2017, EMAC 2017 Conference Proceedings: 46th EMAC Annual Conference. European Marketing Academy, p. 33 1 p.

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

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