Sigrid Bekmeier-Feuerhahn

Prof. Dr.

  1. 2023
  2. Published

    Anthropomorphe Markengestaltung – Wenn Marken menschlich werden

    Seitz, L. & Bekmeier-Feuerhahn, S., 02.2023, In: Transfer, Werbeforschung & Praxis. 69, 2, p. 48-55 8 p.

    Research output: Journal contributionsJournal articlesTransferpeer-review

  3. 2022
  4. Published
  5. Published

    Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)

    Rudeloff, C., Bekmeier-Feuerhahn, S., Sikkenga, J. & Barth, A., 29.03.2022, In: International Journal of Strategic Communication. 16, 2, p. 157-181 25 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  6. Published

    Die Wirkung von Lautsymbolik auf Produktassoziationen und Kaufimpulse

    Federau, S., Seitz, L. & Bekmeier-Feuerhahn, S., 2022, In: Transfer. 68, 4, p. 64-67 4 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  7. 2021
  8. Published

    What's on in Arts Marketing Research?

    Holst, C., Myers, E. M. & Bekmeier-Feuerhahn, S., 01.12.2021, In: Journal of Cultural Management and Cultural Policy. 7, 2, p. 201-214 14 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  9. Published

    Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior

    Seitz, L. & Bekmeier-Feuerhahn, S., 2021, 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". Association for Information Systems, 1402. (42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action").

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  10. Published

    The Advance of Diagnosis Chatbots: Should We First Avoid Distrust Before We Focus on Trust?

    Seitz, L., Woronkow, J., Bekmeier-Feuerhahn, S. & Gohil, K., 2021, ECIS 2021 Proceedings: Human Values Crisis in a Digitizing World. AIS eLibrary, 1185

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  11. 2020
  12. Published

    Towards a Model for Building Trust and Acceptance of Artificial Intelligence Aided Medical Assessment Systems

    Seitz, L., Bekmeier-Feuerhahn, S., Bontrup, F., Wildt, J. & Gohil, K., 27.05.2020, Proceedings of the 49th EMAC 2020 Annual Conference, Budapest, May 26-29, 2020. Brüssel: European Marketing Academy, 10 p. 64418. (Proceedings of the European Marketing Academy ; vol. 2020).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  13. Published

    Communication management of start-ups: an empirical analysis of entrepreneurs’ communication and networking success on Facebook

    Pakura, S., Rudeloff, C., Bekmeier-Feuerhahn, S. & Eggers, F., 2020, In: International Journal of Entrepreneurial Venturing. 12, 5, p. 459-489 31 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  14. 2019
  15. Published

    Employees’ perceived benefits from participating in CSR activities and implications for increasing employees engagement in CSR

    Koch, C., Bekmeier-Feuerhahn, S., Bögel, P. M. & Adam, U., 23.05.2019, In: Corporate Communications. 24, 2, p. 303-317 15 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  16. Published

    Online stakeholder dialogue: quo vadis? – An empirical analysis in German-speaking countries

    Hetze, K., Bögel, P. M., Emde, A., Bekmeier-Feuerhahn, S. & Glock, Y., 23.05.2019, In: Corporate Communications. 24, 2, p. 248-268 21 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  17. 2018
  18. Published

    Ambivalenzen in organisationalen Veränderungen: Die Wirkung der Kommunikation auf die Einstellungsbildung

    Helpap, S., Bekmeier-Feuerhahn, S. & Pinkernelle, L., 01.08.2018, In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung. 70, 3, p. 209–241 33 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  19. Published

    Bachelor Betriebswirtschaftslehre im Wandel: Integration der verantwortungsvollen Managementausbildung in die akademische Bildung

    Bekmeier-Feuerhahn, S., Hetze, K. & Klapper, R., 2018, CSR und Hochschulmanagement: Sustainable Education als neues Paradigma in Forschung und Lehre. Raueisen, M. & Kolb, M. (eds.). Berlin/Heidelberg: Gabler Verlag, p. 46-67 21 p. (Management-Reihe Corporate Social Responsibility).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  20. Published

    Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  21. Published

    Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption: A Sustainability Marketing Perspective

    Wallaschkowski, S., Niehuis, E., Bekmeier-Feuerhahn, S. & Stark, S., 2018, Conference Proceedings Macromarketing Conference 2018: July 09-12th Leipzig Germany "Change between compexity and simplicity". Leipzig: Universität Leipzig, p. 642 - 643 2 p.

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  22. Published

    Intentionale vs. emergente Strategien der Online-Kommunikation von Gründungsunternehmen: Eine Status-quo-Betrachtung

    Bekmeier-Feuerhahn, S., Kollat, J., Rudeloff, C. & Sikkenga, J., 2018, Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz. Wehmeier, S. & Schoeneborn, D. (eds.). 1. ed. Wiesbaden: Springer VS, p. 195-213 19 p. (Organisationskommunikation. Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  23. Published

    Leitwerte als Basis für Markenwerte: Ein Markenidentitätsmodell für Kulturorginsationen

    Ober-Heilig, N., Bekmeier-Feuerhahn, S. & Kollat, J., 2018, Forum Markenforschung 2016: Tagungsband der internationalen Konferenz "DERMARKENTAG. Baumgarth, C. & Schmidt, H. J. (eds.). Wiesbaden: Gabler Verlag, p. 117-137 21 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  24. Published

    Socio-cultural differences in understanding and development of corporate social responsibility in Germany and Croatia

    Bögel, P. M., Brstilo Lovric, I., Bekmeier-Feuerhahn, S. & Sippel , C. S., 2018, The critical state of corporate social responsibility in Europe. Tench, R., Jones, B. & W. S. (eds.). Bingley: Emerald Publishing Limited, p. 161-178 18 p. (Critical Studies on Corporate Responsibility, Governance and Sustainability; vol. 12).

    Research output: Contributions to collected editions/worksChapterpeer-review

  25. 2017
  26. Published

    Fast or sustainable fashion? The intersection of values and gender as triggers of consumer motivation

    Niehuis, E., Wallaschkowski, S. & Bekmeier-Feuerhahn, S., 2017, EMAC 2017 Conference Proceedings: 46th EMAC Annual Conference. European Marketing Academy, p. 33 1 p.

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearch

  27. Published

    Investigating Internal CSR Communication: Building a Theoretical Framework

    Bekmeier-Feuerhahn, S., Bögel, P. M. & Koch, C., 2017, Handbook of Integrated CSR Communication. Diehl, S., Karmasin, M., Mueller, B., Terlutter, R. & Weder, F. (eds.). 1. ed. Cham: Springer International Publishing AG, p. 89-107 19 p. (CSR, Sustainability, Ethecs & Governance).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

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Publications

  1. Szenarienentwicklung für die "nachhaltige Hochschule"
  2. How do family entrepreneurs recognize opportunities?
  3. Prenatal air pollution exposure and neonatal health
  4. Finance and Justice in Low-Carbon Energy Transitions
  5. Stakeholder Engagement for Corporate Sustainability
  6. Exporter and Importer Dynamics Database for Germany
  7. Widening the evaluative space for ecosystem services
  8. Integrating methods for ecosystem service assessment
  9. “Re-connecting people and nature”: wrong term, wrong goal?
  10. Monitoring im Rahmen der Strategischen Umweltprüfung
  11. Building Scene and Cultural Memory in the Weser Hills.
  12. Processing of CSR communication: insights from the ELM
  13. Sicherheitskultur - ein wirtschaftlicher Erfolgsfaktor?
  14. "20 years health promotion research in and on settings"
  15. Das Dorf als Konfliktfeld im Streit um Agro-Gentechnik
  16. Mehr Wettbewerb im Handwerk durch die Handwerksreform?
  17. Wendy Hui Kyong Chun in Conversation with Adeline Koh
  18. Partner Assessment as a Key to Entrepreneurial Success
  19. § 4 The international legal framework governing the TCA
  20. Determinants of trade union membership in West Germany
  21. LCA and post-hoc application of sustainability criteria
  22. Family involvement in Chinese and German Small Business
  23. Set ambitious goals for biodiversity and sustainability
  24. Sustainable Management compensation and ESG performance
  25. The role of institutions in food system transformations
  26. Response to Reuven Avi-Yonah, Steven Dean and Cees Peters
  27. Getting an empirical hold of the sustainable university
  28. Computergestütztes Repetitorium der Elementarmathematik