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Sigrid Bekmeier-Feuerhahn

Prof. Dr.

Sigrid Bekmeier-Feuerhahn

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Prof. Dr. Sigrid Bekmeier-Feuerhahn

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    1. Article in conference proceedings › Research › Peer-reviewed
    2. Published

      Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

      Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    3. Published

      Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior

      Seitz, L. & Bekmeier-Feuerhahn, S., 2021, ICIS 2021 Proceedings: Building sustainability and resilience with IS: A call for action. AIS eLibrary, 1402

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    4. Published

      The Advance of Diagnosis Chatbots: Should We First Avoid Distrust Before We Focus on Trust?

      Seitz, L., Woronkow, J., Bekmeier-Feuerhahn, S. & Gohil, K., 2021, ECIS 2021 Proceedings: Human Values Crisis in a Digitizing World. AIS eLibrary, 1185

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    5. Published

      Towards a Model for Building Trust and Acceptance of Artificial Intelligence Aided Medical Assessment Systems

      Seitz, L., Bekmeier-Feuerhahn, S., Bontrup, F., Wildt, J. & Gohil, K., 27.05.2020, Proceedings of the 49th EMAC 2020 Annual Conference, Budapest, May 26-29, 2020. Brüssel: European Marketing Academy, 10 p. 64418. (Proceedings of the European Marketing Academy ; vol. 2020).

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    6. Published abstract in conference proceedings › Research › Not peer-reviewed
    7. Published

      Fast or sustainable fashion? The intersection of values and gender as triggers of consumer motivation

      Niehuis, E., Wallaschkowski, S. & Bekmeier-Feuerhahn, S., 2017, EMAC 2017 Conference Proceedings: 46th EMAC Annual Conference. European Marketing Academy, p. 33 1 p.

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

    8. Published abstract in conference proceedings › Research › Peer-reviewed
    9. Published

      Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns

      Bögel, P. M., Bekmeier-Feuerhahn, S. & Hannemann, E-S., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 240-242 3 p.

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    10. Published

      Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption: A Sustainability Marketing Perspective

      Wallaschkowski, S., Niehuis, E., Bekmeier-Feuerhahn, S. & Stark, S., 2018, Conference Proceedings Macromarketing Conference 2018: July 09-12th Leipzig Germany "Change between compexity and simplicity". Leipzig: Universität Leipzig, p. 642 - 643 2 p.

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    11. Published

      "No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives

      Ober-Heilig, N. & Bekmeier-Feuerhahn, S., 2014, Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    12. Published

      Online CSR communication by listed companies: a factor for enthusiasm or disappointment?

      Hetze, K., Bögel, P. M., Glock, Y. & Bekmeier-Feuerhahn, S., 2016, 20th EMAN Conference: Two Decades of Corporate Environmental and Sustainability Accounting - What has been accieved?; Proceedings of the 20 th Conference of the Environmental and Sustainability Management Accounting Network (EMAN), Lüneburg, 2016. Schaltegger, S. (ed.). Centre for Sustainability Management, p. 119-120 2 p.

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    13. Published

      Social Desirability and its Impact on Audience Research

      Bekmeier-Feuerhahn, S., Bögel, P. M. & Heinen, A., 2014, Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Bigné, E. (ed.). Universitat de València, p. 121 1 p.

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

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