Sigrid Bekmeier-Feuerhahn
Prof. Dr.
- Management studies
Research areas
- 2016
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
13.07.2016Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
College (Organisational unit)
Bekmeier-Feuerhahn, S. (Coordinator)
01.04.2016 → 31.03.2017Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Deputy member)
02.2016 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
College (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
- 2015
Kulturmarketing: Theorien, Strategien und Gestaltungsinstrumente
Bekmeier-Feuerhahn, S. (Lecturer)
13.11.2015 → 12.12.2015Activity: Talk or presentation › Guest lectures › Education
22. Jahrestagung der DGPuK-Fachgruppe PR und Organisationskommunikation - 2015
Bekmeier-Feuerhahn, S. (Speaker), Rudeloff, C. (Speaker), Kollat, J. (Coauthor) & Sikkenga, J. (Coauthor)
05.11.2015 → 07.11.2015Activity: Participating in or organising an academic or articstic event › Conferences › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Hannemann, E.-S. (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception
Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
02.06.2015 → 05.06.2015Activity: Talk or presentation › Conference Presentations › Research
Perspectives on sustainable consumption - SCP 2015
Bögel, P. M. (Participant), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
20.04.2015 → 24.04.2015Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
CSR communcation: trigger of crisis risk?
Herbrik, R. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Influence of prior-held beliefs on consumers' evaluation of CSR reports
Herbrik, R. (Speaker), Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
9. Jahrestagung des Fachverbandes Kulturmanagement - 2015
Bekmeier-Feuerhahn, S. (Organiser)
15.01.2015 → 17.01.2015Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Zeitschrift für Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft (Journal)
Bekmeier-Feuerhahn, S. (Reviewer)
01.2015Activity: Publication peer-review and editorial work › Peer review of publicationen › Transfer
- 2014
Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication
Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
08.10.2014 → 09.10.2014Activity: Talk or presentation › Conference Presentations › Research
43rd Annual Conference of the European Marketing Academy - EMAC 2014
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Heinen, A. (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Presentations (poster etc.) › Research
Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO
Bekmeier-Feuerhahn, S. (Speaker)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
“No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives
Ober-Heilig, N. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research