Sigrid Bekmeier-Feuerhahn
Prof. Dr.
- Management studies
Research areas
- 2015
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Hannemann, E.-S. (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception
Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
02.06.2015 → 05.06.2015Activity: Talk or presentation › Conference Presentations › Research
Perspectives on sustainable consumption - SCP 2015
Bögel, P. M. (Participant), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
20.04.2015 → 24.04.2015Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
CSR communcation: trigger of crisis risk?
Herbrik, R. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Influence of prior-held beliefs on consumers' evaluation of CSR reports
Herbrik, R. (Speaker), Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
9. Jahrestagung des Fachverbandes Kulturmanagement - 2015
Bekmeier-Feuerhahn, S. (Organiser)
15.01.2015 → 17.01.2015Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Zeitschrift für Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft (Journal)
Bekmeier-Feuerhahn, S. (Reviewer)
01.2015Activity: Publication peer-review and editorial work › Peer review of publicationen › Transfer
- 2014
Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication
Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
08.10.2014 → 09.10.2014Activity: Talk or presentation › Conference Presentations › Research
43rd Annual Conference of the European Marketing Academy - EMAC 2014
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Heinen, A. (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Presentations (poster etc.) › Research
Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO
Bekmeier-Feuerhahn, S. (Speaker)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
“No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives
Ober-Heilig, N. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
8. Jahrestagung des Fachverbandes Kulturmanagement 2014
Bekmeier-Feuerhahn, S. (Organiser)
16.01.2014 → 18.01.2014Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2013
Doktorandenwerkstatt 2013
Bekmeier-Feuerhahn, S. (Organiser), Helpap, S. (Participant), Adam, U. (Participant), Ober-Heilig, N. (Participant), Heinen, A. (Participant) & Bögel, P. M. (Participant)
07.11.2013 → 09.11.2013Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
Zu schön um wahr zu sein
Heinen, A. (Oral presentation) & Bekmeier-Feuerhahn, S. (Oral presentation)
29.10.2013Activity: Talk or presentation › Guest lectures › Transfer
6. Jahrestagung des Fachverbands für Kulturmanagement - 2013
Bekmeier-Feuerhahn, S. (Organiser)
17.01.2013 → 19.01.2013Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2012
6. Jahrestagung des Fachverbandes für Kulturmanagement 2012
Bekmeier-Feuerhahn, S. (Organiser)
12.01.2012 → 14.01.2012Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Nutzen von Social-Media-Einsatz in Kleinen Mittelständischen Unternehmen
Sikkenga, J. (Speaker), Adam, U. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)
2012Activity: Talk or presentation › Guest lectures › Transfer
- 2011
5. Jahrestagung des Fachverbandes für Kulturmanagement 2011
Bekmeier-Feuerhahn, S. (Organiser)
13.01.2011 → 15.01.2011Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2010
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Full member)
01.10.2010 → 02.2016Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
3. Arbeitstagung des Fachverbandes für Kulturmanagement - 2010
Bekmeier-Feuerhahn, S. (Organiser)
15.01.2010 → 16.01.2010Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Leipziger Universitätsverlag und Akademische Verlagsanstalt AVA (Publisher)
Bekmeier-Feuerhahn, S. (Editor)
2010 → …Activity: Publication peer-review and editorial work › Editor of series › Research
Wann empfehlen Besucher Kulturveranstaltungen weiter und warum tun sie dieses?
Sikkenga, J. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)
2010Activity: Talk or presentation › Guest lectures › Transfer
- 2009
Graduate School (Organisational unit)
Bekmeier-Feuerhahn, S. (Coordinator)
10.2009 → 30.09.2023Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
3. Jahrestagung des Fachverbandes für Kulturmanagement - 2009
Bekmeier-Feuerhahn, S. (Organiser)
16.01.2009 → 17.01.2009Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
transcript Verlag (Publisher)
Bekmeier-Feuerhahn, S. (Editor)
2009 → 2014Activity: Publication peer-review and editorial work › Editor of series › Research
- 2008
2. Jahrestagung des Fachverbandes für Kulturmanagement - 2008
Bekmeier-Feuerhahn, S. (Organiser)
18.01.2008 → 19.01.2008Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2006
Arbeitstagung Kulturmanagement - 2006
Bekmeier-Feuerhahn, S. (Organiser)
07.12.2006 → 09.12.2006Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
- 2004
Jahrestagung der Forschungsgruppe Konsum und Verhalten - 2004
Bekmeier-Feuerhahn, S. (Organiser)
24.09.2004 → 26.09.2004Activity: Participating in or organising an academic or articstic event › Conferences › Research
- 2001
Springer Verlag (Publisher)
Bekmeier-Feuerhahn, S. (Editor)
2001 → …Activity: Publication peer-review and editorial work › Editor of series › Research
- 1993
Absatztheorie
Bekmeier-Feuerhahn, S. (Speaker)
1993Activity: Talk or presentation › Guest lectures › Education