Professorship for Information Systems, in particular Data Science

Organisational unit: Professoship

Organisation profile

The Business Informatics working group, in particular Data Science, headed by Prof Dr Burkhardt Funk, is dedicated to the development and application of data-driven methods for decision support in companies and public institutions.

Main research areas

The research focus lies on the use of data science and machine learning to analyse large amounts of data in order to optimise processes and decisions. A central topic is the development of intelligent systems that support decisions through data-based predictions. Fields of application include healthcare and various operational functions (e.g. marketing, accounting). We have developed approaches for predicting the effectiveness and personalisation of healthcare interventions, methods for extracting knowledge from documents (business documents, scientific papers) and for optimal budget allocation in marketing.

  1. Published

    Development of a Mobile Application for People with Panic Disorder as augmentation for an Internet-based Intervention

    Kleine Stegemann, S., Ebenfeld, L., Lehr, D., Berking, M. & Funk, B., 2013, 2013 Federated Conference on Computer Science and Information Systems, FedCSIS 2013: Conference on Computer Science and Information Systems. Polskie Towarzystwo Informatyczne, p. 1331-1337 7 p. 6644187. (2013 Federated Conference on Computer Science and Information Systems, FedCSIS 2013).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  2. Published

    The Economic Value of Clickstream Data From an Advertiser's Perspective

    Nottorf, F. & Funk, B., 2013, ECIS 2013 Proceedings. Atlanta, GA: AIS eLibrary, 12 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  3. Published

    To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising

    Blask, T.-B., Funk, B. & Schulte, R., 2012, E-Business and Telecommunications: International Joint Conference, ICETE 2011 Seville, Spain, July 18-21, 2011 Revised Selected Papers. Obaidat, M. S., Sevillano, J. L. & Filipe, J. (eds.). Springer, Vol. 314. p. 129-140 12 p. (Communications in Computer and Information Science; vol. 314).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  4. Published

    Real-Time Advertising

    Stange, M. & Funk, B., 10.2014, In: Business and Information Systems Engineering. 6, 5, p. 305-308 4 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  5. Published

    Real-Time-Advertising

    Stange, M. & Funk, B., 2014, In: Wirtschaftsinformatik. 56, 5, p. 335-338 4 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  6. Published

    Kanalübergreifende Werbewirkungsanalyse in Echtzeit

    Funk, B., 2014, Realtime Advertising: Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven. Busch, O. (ed.). Wiesbaden: Gabler Verlag, p. 41-51 11 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesTransfer

  7. Published

    Do Specific Text Features Influence Click Probabilities in Paid Search Advertising?

    Blask, T.-B., 01.01.2014, ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications. Holzinger, A., van Sinderen, M., Dolog, P. & Obaidat, M. S. (eds.). Science and Technology Publications, Lda (SciTePress), p. 55-62 8 p. (ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications).

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

  8. Published

    Cross-Channel Real-Time Response Analysis

    Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer, p. 141-151 11 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesTransfer

  9. Published

    How Much Tracking Is Necessary? - The Learning Curve in Bayesian User Journey Analysis

    Stange, M. & Funk, B., 29.05.2015, Proceedings of the Twenty-Third European Conference on Information Systems. AIS eLibrary, 13 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  10. Published

    Datenschutzbedenken in Sozialen Netzen -: ein Strukturgleichungsmodell

    Kuckertz, M. & Funk, B., 2015, Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik (WI 2015), Tagungsband. Thomas., O. & Teuteberg, F. (eds.). Osnabrück: Universität Osnabrück, p. 1771-1785 15 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Previous 12 3 4 5 6 7 8 9 ...15 Next