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Professorship for Information Systems, in particular Data Science

Organisational unit: Professoship

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Organisation profile

The Business Informatics working group, in particular Data Science, headed by Prof Dr Burkhardt Funk, is dedicated to the development and application of data-driven methods for decision support in companies and public institutions.

Main research areas

The research focus lies on the use of data science and machine learning to analyse large amounts of data in order to optimise processes and decisions. A central topic is the development of intelligent systems that support decisions through data-based predictions. Fields of application include healthcare and various operational functions (e.g. marketing, accounting). We have developed approaches for predicting the effectiveness and personalisation of healthcare interventions, methods for extracting knowledge from documents (business documents, scientific papers) and for optimal budget allocation in marketing.

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  1. Published

    Development of a Mobile Application for People with Panic Disorder as augmentation for an Internet-based Intervention

    Kleine Stegemann, S., Ebenfeld, L., Lehr, D., Berking, M. & Funk, B., 2013, 2013 Federated Conference on Computer Science and Information Systems, FedCSIS 2013: Conference on Computer Science and Information Systems. Polskie Towarzystwo Informatyczne, p. 1331-1337 7 p. 6644187. (2013 Federated Conference on Computer Science and Information Systems, FedCSIS 2013).

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  2. Published

    The Economic Value of Clickstream Data From an Advertiser's Perspective

    Nottorf, F. & Funk, B., 2013, ECIS 2013 Proceedings. Atlanta, GA: AIS eLibrary, 12 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  3. Published

    To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising

    Blask, T.-B., Funk, B. & Schulte, R., 2012, E-Business and Telecommunications: International Joint Conference, ICETE 2011 Seville, Spain, July 18-21, 2011 Revised Selected Papers. Obaidat, M. S., Sevillano, J. L. & Filipe, J. (eds.). Springer, Vol. 314. p. 129-140 12 p. (Communications in Computer and Information Science; vol. 314).

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

  4. Published

    Real-Time Advertising

    Stange, M. & Funk, B., 10.2014, In: Business and Information Systems Engineering. 6, 5, p. 305-308 4 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  5. Published

    Real-Time-Advertising

    Stange, M. & Funk, B., 2014, In: Wirtschaftsinformatik. 56, 5, p. 335-338 4 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  6. Published

    Kanalübergreifende Werbewirkungsanalyse in Echtzeit

    Funk, B., 2014, Realtime Advertising: Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven. Busch, O. (ed.). Wiesbaden: Gabler Verlag, p. 41-51 11 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer

  7. Published

    Do Specific Text Features Influence Click Probabilities in Paid Search Advertising?

    Blask, T.-B., 01.01.2014, ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications. Holzinger, A., van Sinderen, M., Dolog, P. & Obaidat, M. S. (eds.). Science and Technology Publications, Lda (SciTePress), p. 55-62 8 p. (ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  8. Published

    Cross-Channel Real-Time Response Analysis

    Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer, p. 141-151 11 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer

  9. Published

    How Much Tracking Is Necessary? - The Learning Curve in Bayesian User Journey Analysis

    Stange, M. & Funk, B., 29.05.2015, Proceedings of the Twenty-Third European Conference on Information Systems. AIS eLibrary, 13 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  10. Published

    Datenschutzbedenken in Sozialen Netzen -: ein Strukturgleichungsmodell

    Kuckertz, M. & Funk, B., 2015, Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik (WI 2015), Tagungsband. Thomas., O. & Teuteberg, F. (eds.). Osnabrück: Universität Osnabrück, p. 1771-1785 15 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

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Activities

  1. Bridging the Curricular Divide. Integrating sustainability and EFL instruction in a project (week) context for secondary school learners of English and Science
  2. Addressing Educational Inequalities in Migration Societies with the help of Civil Society Organizations: Tensions between New Educational Governance and Educational Justice.
  3. International Generalizability Of Expatriate Success factors (project iGOES): Selected results of a global quantitative study on the prediction of expatriate adjustment and performance
  4. Die Konstruktion von ‚Eltern mit Migrationshintergrund‘ im Dispositiv: Verwebungen von bildungspolitischem Diskurs, pädagogischen Praktiken und Subjektivierungsprozessen und ausschließende Effekte in Schule.
  5. Fachliche Beratung für die Studie "Gewinnung von Lehrkräften für die berufliche Ausbildung sozialpädagogischer Fachkräfte in der Kinder- und Jugendhilfe" im Auftrag des Bundesministeriums für Familie, Senioren, Frauen und Jugend (BMFSFJ)

Publications

  1. Earnings Less Risk-Free Interest Charge (ERIC) and Stock Returns—A Value-Based Management Perspective on ERIC’s Relative and Incremental Information Content
  2. Thomas Berker / Maren Hartmann / Yves Punie / Katie J. Ward (Eds.): Domestication of Media and Technology, Maidenhead: Open University Press, 2006. ISBN: 0-335-21768-0
  3. New and Rapid Fully Automated Method for Determination of Tazobactam and Piperacillin in Fatty Tissue and Serum by Column-Switching Liquid Chromatography
  4. Los Huehuetlatolli del Códice Florentino como representaciones (icono)-gráficas de la producción comunicativa de los “naturales” de Nueva España como “pecadores”
  5. Monoculture and mixture-planting of non-native Douglas fir alters species composition, but promotes the diversity of ground beetles in a temperate forest system
  6. Description of the first instar larvae of three species of Meloe with a key to the triungulins of Central European species of this genus (Coleoptera : Meloidae)
  7. Consumer concerns about drinking water in an area with high levels of naturally occurring arsenic in groundwater, and the implications for managing health risks
  8. Die gesellschaften der Bidentetea tripartitae Tx. et al. ex von Rochow 1951 in Mecklenburg-Vorpommern mit anmerkungen zur synsystematik und nomenklatur der klasse
  9. Rezension zu: Otto, Hans-Uwe / Polutta, Andreas / Ziegler, Holger (Hg.): Evidence-based Practice – Modernising the Knowledge Base of Social Work?. Opladen: Barbara Budrich 2009
  10. Niedrigeinkommensmobilität und Persistenz: Sind Niedrigeinkommen bei Selbstständigen nur vorübergehend und welche Rolle spielen institutionelle Rahmenbedingungen?
  11. A New and Rapid Method for Monitoring the New Oxazolidinone Antibiotic Linezolid in Serum and Urine by High Performance Liquid Chromatography-Integrated Sample Preparation
  12. YouTube, Seniorentaxi und Bienen: Inwiefern wird das Kontextinteresse an realitätsbezogenen Mathematikaufgaben durch das Geschlecht und den sozialen Hintergrund beeinflusst?
  13. Modeling the distribution of white spruce (Picea glauca) for Alaska with high accuracy: an open access role-model for predicting tree species in last remaining wilderness areas
  14. Die BINK-Strategie zur Förderung nachhaltigen Konsumverhaltens und nachhaltiger Konsumkultur in Bildungsorganisationen – Weiterentwicklung auf der Basis einer formativen Evaluation
  15. Bilharz, Michael (2008): "Key Points" nachhaltigen Konsums. Ein strukturpolitisch fundierter Strategieansatz für die Nachhaltigkeitskommunikation im Kontext aktivierender Verbraucherpolitik.
  16. Kulick, Andreas/Goldhammer, Michael (Hrsg.): Der Terrorist als Feind? – Personalisierung im Polizei- und Völkerrecht, Beiträge zum Sicherheitsrecht und zur Sicherheitspolitik, Bd.5. Tübingen: MohrSiebeck, 2020.
  17. Ready biodegradability of trifluoromethylated phenothiazine drugs, structural elucidation of their aquatic transformation products, and identification of environmental risks studied by LC-MS( n ) and QSAR
  18. Wirksamkeit eines internet- und smartphone-basierten Dankbarkeitstrainings zur Förderung der gedanklichen Distanzierung von arbeitsbezogenen Problemen –Sekundäranalyse einer randomisiert - kontrollierten Studie
  19. Degradation of the tricyclic antipsychotic drug chlorpromazine under environmental conditions, identification of its main aquatic biotic and abiotic transformation products by LC-MS n and their effects on environmental bacteria
  20. Photocatalytic degradation of sulfamethoxypyridazine with TiO2, FeCl3 and TiO2/FeCl3: Biodegradability, toxicity assessment, and LC-UV-MS/MS identification of the photodegradation products in aqueous and sewage treatment plant effluent
  21. Stellungnahme der AG Methoden der gesundheitsökonomischen Evaluation (AG MEG) in der Deutschen Gesellschaft für Sozialmedizin und Prävention (DGSMP) zum 1. Entwurf des IQWiG Methodenpapiers zur Kosten-Nutzen-Bewertung von Arzneimitteln