Professorship for Information Systems, in particular Data Science
Organisational unit: Professoship
Organisation profile
The Business Informatics working group, in particular Data Science, headed by Prof Dr Burkhardt Funk, is dedicated to the development and application of data-driven methods for decision support in companies and public institutions.
Main research areas
The research focus lies on the use of data science and machine learning to analyse large amounts of data in order to optimise processes and decisions. A central topic is the development of intelligent systems that support decisions through data-based predictions. Fields of application include healthcare and various operational functions (e.g. marketing, accounting). We have developed approaches for predicting the effectiveness and personalisation of healthcare interventions, methods for extracting knowledge from documents (business documents, scientific papers) and for optimal budget allocation in marketing.
- 2013
- Published
A Cross-Industry Analysis of the Spillover Effect in Paid Search Advertising
Nottorf, F. & Funk, B., 09.2013, In: Electronic Markets. 23, 3, p. 205-216 12 p.Research output: Journal contributions › Journal articles › Research › peer-review
- 2014
- Published
Consumer Online Search Behavior: A Cross-Industry Analysis Based on User-Level Data
Nottorf, F., Mastel, A. & Funk, B., 2014, E-Business and Telecommunications: International Joint Conference, ICETE 2012. Rome, Italy, July 24–27, 2012, Revised Selected Papers. Obaidat, M. S. & Filipe, J. (eds.). Heidelberg: Springer, p. 72-87 16 p. (Communications in Computer and Information Science; vol. 455).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- Published
Green Big Data: A Green IT/Green IS Perspective on Big Data
Hansmann, T., Funk, B. & Niemeyer, P., 2014, Information Technologies in Environmental Engineering: Selected Contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013). Funk, B., Niemeyer, P. & Gómez, J. M. (eds.). Berlin, Heidelberg: Springer, p. 67-76 10 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- Published
Information Technology in Environmental Engineering: Selected Contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013)
Funk, B. (Editor), Niemeyer, P. (Editor) & Marx Gómez, J. (Editor), 2014, Berlin/Heidelberg: Springer. 228 p.Research output: Books and anthologies › Conference proceedings › Research
- Published
Kanalübergreifende Werbewirkungsanalyse in Echtzeit
Funk, B., 2014, Realtime Advertising: Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven. Busch, O. (ed.). Wiesbaden: Gabler Verlag, p. 41-51 11 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer
- Published
Real-Time-Advertising
Stange, M. & Funk, B., 2014, In: Wirtschaftsinformatik. 56, 5, p. 335-338 4 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
Do Specific Text Features Influence Click Probabilities in Paid Search Advertising?
Blask, T.-B., 01.01.2014, ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications. Holzinger, A., van Sinderen, M., Dolog, P. & Obaidat, M. S. (eds.). Science and Technology Publications, Lda (SciTePress), p. 55-62 8 p. (ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications).Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
- Published
Real-Time Advertising
Stange, M. & Funk, B., 10.2014, In: Business and Information Systems Engineering. 6, 5, p. 305-308 4 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
Efficacy of a hybrid online training for panic symptoms and agoraphobia: study protocol for a randomized controlled trial
Ebenfeld, L., Kleine Stegemann, S., Lehr, D., Ebert, D. D., Jazaieri, H., van Ballegooijen, W., Funk, B., Riper, H. & Berking, M., 04.11.2014, In: Trials. 15, 1, 10 p., 427.Research output: Journal contributions › Journal articles › Research › peer-review
- 2015
- Published
Datenschutzbedenken in Sozialen Netzen -: ein Strukturgleichungsmodell
Kuckertz, M. & Funk, B., 2015, Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik (WI 2015), Tagungsband. Thomas., O. & Teuteberg, F. (eds.). Osnabrück: Universität Osnabrück, p. 1771-1785 15 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review