Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Section
- 2018
47th Annual Conference of European Marketing Academy - EMAC 2018
Verena Batt (Participant) & Sigrid Bekmeier-Feuerhahn (Participant)
30.05.2018 → 01.06.2018Activity: Participating in or organising an academic or articstic event › Conferences › Research
"Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"
Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Verena Batt (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)
29.05.2018Activity: Talk or presentation › Conference Presentations › Research
"Exploring Gender Stereotypes in Clothing Consumption from a Sustainability Marketing Persepective"
Stephan Wallaschkowski (Speaker), Elena Niehuis (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
Fakultät MT allgemein (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Deputy member)
01.04.2018 → 31.03.2022Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Leuphana Universität Lüneburg (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Member)
2018 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Leuphana Universität Lüneburg (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Member)
2018 → 2019Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Professional School (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
2018 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
School of Management and Technology (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
2018 → 31.03.2022Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
- 2017
Mythos Publikum
Sigrid Bekmeier-Feuerhahn (Speaker)
05.12.2017 → 06.12.2017Activity: Participating in or organising an academic or articstic event › Conferences › Research
Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison
Paula Maria Bögel (presenter) & Sigrid Bekmeier-Feuerhahn (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison
Paula Maria Bögel (presenter), Valentina Yee Kwan Cotton-Chan (Coauthor), L. Ulsamer (Coauthor) & Sigrid Bekmeier-Feuerhahn (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Online CSR communication in German-speaking countries ('DACH-region')
Katharina Hetze (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor), Yvonne Glock (Coauthor) & Paula Maria Bögel (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Satisfying employees' needs by doing good? Employees' perceived benefits by participating in CSR
Carina Koch (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor), Paula Maria Bögel (Speaker) & Ulrike Adam (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
The Heterogeneity of Sustainability Attitudes: Findings from a Cross-Country Study
Paula Maria Bögel (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor), Ivana Brstilo Lovric (Coauthor) & C. Sippel (Coauthor)
30.08.2017 → 01.09.2017Activity: Talk or presentation › Conference Presentations › Research
Annual Conference of the European Marketing Academy - EMAC 2017
Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Stephan Wallaschkowski (Coauthor)
23.05.2017 → 26.05.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Institute of Management and Organization (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Member)
2017 → 2022Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Kohlhammer Verlag GmbH (Publisher)
Albert Martin (Editor)
2017Activity: Publication peer-review and editorial work › Editor of unfinished anthology/collection › Research
- 2016
DERMARKENTAG2016
Nadine Ober-Heilig (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Jana Kollat (Coauthor)
29.09.2016 → 30.09.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research
20th EMAN Conference 2016
Katharina Hetze (Speaker), Paula Maria Bögel (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)
22.09.2016 → 23.09.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research