Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Section
- Presentations (poster etc.)
3rd International Conference of the Sustainable Fashion Consumption Research and Action Initiative 2018
Stephan Wallaschkowski (Speaker), Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
27.06.2018 → 30.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
43rd Annual Conference of the European Marketing Academy - EMAC 2014
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Andreas Heinen (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Presentations (poster etc.) › Research
Annual Conference of the European Marketing Academy - EMAC 2017
Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Stephan Wallaschkowski (Coauthor)
23.05.2017 → 26.05.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
"Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"
Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Ella-Sophie Hannemann (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison
Paula Maria Bögel (presenter) & Sigrid Bekmeier-Feuerhahn (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
"Exploring Gender Stereotypes in Clothing Consumption from a Sustainability Marketing Persepective"
Stephan Wallaschkowski (Speaker), Elena Niehuis (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
"Gender Inequality as Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany"
Stephan Wallaschkowski (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
10.06.2020 → 12.06.2020Activity: Talk or presentation › Presentations (poster etc.) › Research
"Gender Inequality as Structural Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany."
Stephan Wallaschkowski (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
18.08.2020 → 21.08.2020Activity: Talk or presentation › Presentations (poster etc.) › Research
Online CSR communication in German-speaking countries ('DACH-region')
Katharina Hetze (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor), Yvonne Glock (Coauthor) & Paula Maria Bögel (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research