Does the introduction of the Euro have an effect on subjective hypotheses about the price-quality relationship?

Research output: Journal contributionsJournal articlesResearchpeer-review

Authors

Product prices are often considered to be an indicator for quality. In our experiment we focussed on the question if consumers' hypotheses can be biased by exchanging the digits on price displays due to currency changes. We found that high numbers in a price expressed in terms of a currency with a relatively low value (German Mark) lead to a higher perceived quality level than an equivalent price expressed in terms of relatively high listed currency (Euro). Contrary to our expectations we could not prove that this effect is stronger for premium than for low‐budget products.
Original languageEnglish
JournalJournal of Consumer Behaviour
Volume5
Issue number3
Pages (from-to)204-210
Number of pages7
ISSN1472-0817
DOIs
Publication statusPublished - 17.06.2006
Externally publishedYes

DOI

Recently viewed

Publications

  1. Geometric series with randomly increasing exponents
  2. Unraveling Recrystallization Mechanisms Governing Texture Development from Rare-Earth Element Additions to Magnesium
  3. Hot forging of Mg-4Al-2Ba-2Ca (ABaX422) alloy and validation of processing map
  4. Tentative Theses on Transformative Research in Real-World Laboratories
  5. Obtaining Object Information from Stereo Vision System for Autonomous Vehicles
  6. Calculation of Physicochemical Properties for Short- and Medium-Chain Chlorinated Paraffins
  7. Quantitative Bildtypenanalyse
  8. A synthesis of atmospheric mercury depletion event chemistry in the atmosphere and snow
  9. Implementing the No Harm Principle in International Economic Law
  10. Mapping forest ecosystem services
  11. Datenkritik
  12. Introduction
  13. Using Geodesign as a boundary management process for planning nature-based solutions in river landscapes
  14. A hypersingular integral equation for the floating body problem
  15. Agile: Mehr als nur eine Methode?
  16. Using nestedness and species-accumulation analyses to strengthen a conservation plan for littoral forest birds in south-eastern Madagascar
  17. Anmerkung zu BVerfG NJW 2005, 2289
  18. Die Schreibwerkstatt Mehrsprachigkeit
  19. The role of co-evolutionary development and value change debt in navigating transitioning cultural landscapes
  20. Gender, Space and Development: An Introduction to Concepts and Debates
  21. States and traits
  22. Jointly experimenting for transformation?
  23. The most frequent phrasal verbs in English language EU documents - A corpus-based analysis and its implications