Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication

Aktivität: Vorträge und GastvorlesungenKonferenzvorträgeForschung

Paula Maria Bögel - Sprecher*in

Regine Herbrik - Ko-Autor*in

Sigrid Bekmeier-Feuerhahn - Ko-Autor*in

Regine Herbrik - Ko-Autor*in

This qualitative study analyses stakeholders’ processing of a CSR report, particularly their ability to comprehend and interpret the given CSR information. Data analysis shows that stakeholders often lack the ability to intensively process CSR messages, due to their general lack of knowledge about sustainability issues and missing information about the CSR engagement. The data indicated that the lack of comprehensibility lead to an increased skepticism towards the company’s CSR engagement.
08.10.201409.10.2014

Veranstaltung

6th International Conference on Sustainability and Responsibility: CSR IN AN AGE OF DIGITIZATION

08.10.1409.10.14

Berlin, Deutschland

Veranstaltung: Konferenz